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Performance Media Specialist Jobs
Company | Skechers |
Address | Manhattan Beach, CA, United States |
Employment type | FULL_TIME |
Salary | |
Category | Retail |
Expires | 2023-08-31 |
Posted at | 8 months ago |
Company Description
- Assist in day-to-day as well ad-hoc digital media projects, as needed
- Manage and execute campaigns across multiple search, social, and display channels including Facebook, Instagram, Google, Bing, Yahoo, Snapchat, & TikTok
- Facilitate meetings, Asana projects, and other project management as needed with team
- Leverage document management and collaboration tools as well as other media and marketing platforms
- Assist with strategy and execution of digital marketing channels for the Digital E-commerce business in an effort to hit or surpass goals within budget for ad spend
- Understand basic marketing funnel and where each channel plays a role
- Stay up to date on industry trends and create competitor research reports
- Manage paid advertising campaigns, including building on ad-buying interfaces, launching media, optimizing, and making daily adjustments as needed to ensure business and marketing goals are met
- Assist in A/B test ideation, execution and post-test reporting, as needed
- Assists in organizing marketing campaign briefs and Asana projects.
- Assist in creating and maintaining digital content calendar for acquisition tactics, as needed
- Participate and provide creative and thoughtful ideas/input as part of digital team collaborations, including performance ideas and opportunities
- QA and UAT of ad copy, creative, promotions, and vendor-supplied recommendations and reporting
- Help implement optimizations to hit department KPI's in the quickest time possible through paid search, social, & display
- Work within SILA to facilitate creative requests and follow-up
- Communicate effectively with the team staying accountable, highlighting wins, losses, and learning insights
- Analyze performance data and provide intelligent analysis, interpretation and appropriate action plans based on data-driven conclusions
- Any digital marketing projects support and analysis, as needed
- Other duties as assigned.
- No
- Proactive, organized, and able to work autonomously
- Shopify / eComm experience preferred
- Intermediate- to advanced-level Excel, PowerPoint, and Microsoft Word
- An interest in fashion and knowledge of current trends a plus
- Agency experience developing and presenting Digital Strategy to clients or senior management is highly desirable
- Strong understanding of the online advertising industry and search landscape
- Highly computer literate; ability to learn new software quickly and efficiently
- An interest in learning and utilizing new/emerging marketing technology
- Experience with analyzing paid media results and finding data insights for external reporting
- Excellent communication skills both verbal, written and interpersonal
- Self-starter who thrives in a fast-paced environment
- Strong attention to detail and time management skills
- 2-3+ years of digital marketing experience.
- Demonstrated ability to complete work independently with careful attention to detail and follow-up; extremely accurate; demonstrated ability to juggle and prioritize tasks
- Google Ads certification preferred
- Experience working in and office and remote environment
- B.A. or B.S. degree in Marketing in a field similar or related to marketing, or equivalent experience or 2+ years in a similar marketing role
- Media plan creation experience preferred, but not required
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