Director Of Media Jobs

Bally Sports’ mission is to build a transformative, participatory sports platform, anchored by the
most exclusive and relevant live professional games, that provides fans a year-round opportunity to
engage with content and communities they are most passionate about.
We are looking for a marketing and growth executive to oversee the paid media efforts for Bally
Sports+. As the Director of Media, reporting to the VP of Growth, you will be responsible for creating
and executing multi-channel brand and acquisition strategies that drive awareness of Bally Sports+
and attract new subscribers.The right person for this role combines a strategic mindset with
analytical chops, creative sensibility, and an in-depth understanding of the media landscape
What you’ll do:

• Partner across marketing to develop innovative and profitable promotions / trial strategies including targeting, offers, cadence and frequency.
• Improve return-on-ad-spend (ROAS) across channels and tactics through campaign optimization and media mix allocation with an emphasis on lifetime value.
• Serve as subject matter expert in media and evangelize data-driven media best practices throughout the organization.
• Develop an experimentation roadmap focused on improving media’s effectiveness and the incremental outcomes of our investment.
• Lead day-to-day partnership with external media agencies and help them to tie strategy and execution back to business objectives like brand awareness and subscriber acquisition.
• Drive strategic recommendations for media investment and channel allocation, detailing recommended tactics and budgets to drive optimal growth.
• Partner with internal and external analytics teams to improve reporting capabilities / marketing dashboards and develop an understanding of related metrics (e.g. LTV, churn, etc.)
• Ensure pricing, offers, messaging and creative are effective and consistent across acquisition touchpoints.
• Build, lead, and mentor the team responsible for driving awareness and subscriber growth across paid media channels.
• Create innovative multi-channel media strategies and campaigns via strong collaboration with Brand, Growth, Product, MarTech, and Data & Analytics.
• Translate brand strategy into robust media plans that have a measurable impact of awareness goals.

What to bring:

• Expertise in digital media planning and buying with significant focus on biddable platforms (social, programmatic DSPs, search, etc)
• Experience with media experimentation and incrementality measurement is preferred
• Success in leading paid media strategies for a prominent DTC brand/ SVOD platform preferred
• Adept at liaising with multiple stakeholders and thrive in matrixed environments
• Experience balancing multiple business objectives, such as brand awareness and customer acquisition
• Passionate and excited about the work while realizing work isn’t life. Have fun, be cool, work hard.
• Experience with traditional media (OOH, TV, Radio) preferred
• Minimum 10 years of relevant experience
• Successfully built, scaled, and led high performing paid media teams, specifically for a digital brand
• Strong analytical skills with an ability to effectively turn reporting and analysis in to insights and strategies
• Point of view and interest in new developments within the sports industry

The base salary compensation range for this role is $170,000 to $200,000. Final compensation for this role will be determined by various factors such as a candidate’s relevant work experience, skills, certifications, and geographic location. Full time positions are eligible for benefits that include participation in a retirement plan, quarterly and annual incentive plan bonuses, life and disability insurance, health, dental and vision plans, flexible spending accounts, 15 paid vacation days, 2 paid personal days, 9 paid holidays, 40 hours of paid sick leave, parental leave, and employee stock purchase plan.
Diamond Sports Group, L.L.C, an independently-managed and unconsolidated subsidiary of Sinclair Broadcast Group, Inc. is proud to be an Equal Opportunity Employer.
About us:
Diamond Sports Group LLC, an independently-managed and unconsolidated subsidiary of Sinclair Broadcast Group, Inc., owns the Bally Sports Regional Sports Networks (RSNs), the nation’s leading provider of local sports. Its 19 owned-and-operated RSNs include Bally Sports Arizona, Bally Sports Detroit, Bally Sports Florida, Bally Sports Great Lakes, Bally Sports Indiana, Bally Sports Kansas City, Bally Sports Midwest, Bally Sports New Orleans, Bally Sports North, Bally Sports Ohio, Bally Sports Oklahoma, Bally Sports San Diego, Bally Sports SoCal, Bally Sports South, Bally Sports Southeast, Bally Sports Southwest, Bally Sports Sun, Bally Sports West, and Bally Sports Wisconsin. The Bally Sports RSNs serve as the TV home to more than half of all MLB, NHL and NBA teams based in the United States. Diamond Sports Group also has a joint venture in Marquee, the home of the Chicago Cubs, and a minority interest in the YES Network, the local destination for the New York Yankees and Brooklyn Nets. Diamond RSNs produce approximately 5,000 live local professional telecasts each year in addition to a wide variety of locally produced sports events and programs each year.
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