Performance Marketing Jobs

Performance Marketer

The Performance Marketer is responsible for creation of new digital experiences, execution of A/B testing strategies, on-site optimization and data analysis. They are responsible for developing and managing a testing roadmap that aligns with business objectives, improved customer experience and on-site conversion and for Amazon and globally. They will serve as a subject matter expert on the design of tests including structure, sequencing, definition of primary and secondary success metrics, and test duration calculation.

As a key member of the Digital team, the Performance Marketer will collaborate with the Sales and Marketing team, UX/UI Designers, Web Developers, and the brand team.

Deep knowledge of eCommerce, digital marketing, A/B testing, user experience, analytics, and a

strong focus on project management are needed to be successful.

Critical components of success in your new role as Performance Marketer will include, but are not limited to:

• Conduct multi-channel tests and implement "winning" tests and other best practices throughout digital channels
• Provide statistically rigorous analysis of performance on the company website, while efficiently managing the entire process from ideation to test execution, completion, analysis, documentation, and strategic recommendations
• Utilize Google Analytics tools to track customer activity and optimize experiences and conversion throughout the customer lifecycle
• Measure, report, analyze and present on metrics of testing and targeting results
• Work collaboratively with Paid Acquisition and Lifecycle team members for optimization of digital programs, create landing pages and identify new customer acquisition and cross sell opportunities
• Develop and deploy experiments through A/B and multivariate testing
• Maintain the operational status of testing calendar, prioritization, queues, monitor road maps, test schedules, in-flight tests, provide recommendations, and reporting progress to organization on a regular basis
• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
• Lead the "culture of optimization" initiative
• Interpret data in a way that leads to actionable strategies
• Understand customer personas and needs to research, create, and implement relevant content for various audience segments
• Good understanding of SEO practices; on page and off page
• Work collaboratively with the stakeholders to realize testing and targeting initiatives through digital content, digital experiences and offers
• Familiarity with and ability to communicate optimization best practices for implementation across the company website and Amazon

Requirements:

• Comfortable using CMS such as Shopify, WooCommerce, Salesforce etc.
• 4+ years of digital marketing experience with demonstrated conversion rate optimization (CRO) success
• Working knowledge of HTML/CSS/Javascript
• Hands on experience with an optimization tool such as Kibo, VWO, Optimizely
• Deep experience with Google Analytics and web testing; strong reporting capabilities to track performance

If this Performance Marketer role has piqued your interest please apply and I'll get back to you as soon as possible.