Paid Campaign Marketing Manager

Company Description
Freshworks makes it fast and easy for businesses to delight their customers and employees. We do this by taking a fresh approach to building and delivering affordable, quick to implement, and designed software for the end-user. More than 60,000 companies -- from startups to public companies -- worldwide use Freshworks software-as-a-service to enable a better customer experience (CX, CRM) and employee experience (ITSM).
Headquartered in San Mateo, California, Freshworks has a dedicated team operating from 13 global locations to serve customers, including Allbirds, BlueNile, Bridgestone, Databricks, Klarna, NHS, OfficeMax and PhonePe.
Freshworks’ suite of products transform the way world class organizations collaborate with customers and co-workers, includes Freshdesk (Omni-channel customer support), Freshservice (IT Service Desk), Freshsales (Intuitive fully-integrated CRM), Freshmarketer (Marketing Automation Suite) and Freshteam (HR Management System for growing teams).

At Freshworks, global Integrated campaigns are a critical and significant driver of revenue for the business. The Integrated Marketing team at Freshworks is looking for a Paid Campaign Marketing Manager to help strategize and manage campaigns at Freshworks.
In this role, you will be responsible for project and campaign planning, budgeting, execution, and reporting. The ideal candidate will be a relationship-builder, collaborating cross-functionally both internally and externally and ensuring Integrated Marketing roles and responsibilities are adhered to.
Essential Functions:

• Find opportunities to build new marketing channels per segment and region
• Drive spending efficiency through vendor consolidation, contract negotiations, audience segmentation, and optimization
• Track lead flow to ensure appropriate sales channels are following up on marketing-sourced leads
• Collaborate with Digital marketing to deliver leads and qualified opportunities from channels, including paid social, review sites, and global content syndication vendors, to ensure quarterly sourcing targets are met.
• Manage integrated campaign budget for the commercial and enterprise segments.
• Act as the point person for Integrated marketing - collaborate with Digital marketing to build a media plan and co-own Paid media strategy for campaigns
• Partner closely with the Global campaign enablement team to incorporate insights from sales into campaign execution
• Calibrate budget pacing and allocation across channels depending on performance, remaining flexible and pivoting to the best channels.

This role will work hybrid (3 days/week) from either our San Mateo, CA (HQ) or our Bellevue, WA location.
Qualifications

• Minimum of 5+ years experience in B2B SaaS demand gen with a strong cross-channel digital marketing channel expertise
• Experience in budget management and target setting
• Proven track record driving omni-channel digital programs to bring alive global campaigns
• Excellent analytical skills with the ability to translate complex data into straightforward and actionable recommendations

Additional Information
The annual base salary for this position is $128,760 - $160,950
Compensation is based on a variety of factors including but not limited to location, experience, job-related skills and level. Bonus/equity may be available.
Freshworks offers multiple options for dental, medical, vision, disability, and life insurance. ESPP, flexible PTO, flexible spending, commuter benefits and wellness benefits are also offered. Freshworks also offers adoption and parental leave benefits.
At Freshworks, we are creating a global workplace that enables everyone to find their true potential, purpose, and passion irrespective of their background, gender, race, sexual orientation, religion and ethnicity. We are committed to providing equal opportunity for all and believe that diversity in the workplace creates a more vibrant, richer work environment that advances the goals of our employees, communities and the business.