Senior Analyst, Media Operations

Business Overview

IPG Mediabrands is the media and marketing solutions division of Interpublic Group (NYSE: IPG). Mediabrands manages approximately $40 billion in marketing investment globally on behalf of its clients and provides strategic services and solutions across its award-winning, full-service agency networks UM and Initiative and through its innovative marketing specialist companies Reprise, Magna, Orion, Rapport, Healix, Mediabrands Content Studio and the IPG Media Lab. Mediabrands clients include many of the world’s most recognizable and iconic brands from a broad portfolio of industry sectors. The company employs more than 13,000 marketing experts in more than 130 countries representing the full diversity of humanity. For more information, please visit our website: www.ipgmediabrands.com.

Position Summary

The ideal candidate will be someone who has experience in Media planning & Ad Operations, works well in a fast paced dynamic environment and understands the sense of urgency and attention to detail inherent in delivering successful media campaigns, as well as the delivery of cleansed, harmonized, and accurate data for our client.

This is a pivotal role within our rapidly growing team of experienced specialists and must support the team to ensure:

• QA and governance of naming conventions across all channels as well as adhering to the clients master data policies
• Roll out of any new processes created by the central team or for new tools adopted
• Troubleshooting with ad-tech providers as and when required
• Create media activation best practices and documentation
• Consistent set up across measurement tools used across all media channels
• Finding solutions for non-compliance and updating processes to drive further adoption
• Be responsible for the data sources and quality of data reported
• Translate Measurement frameworks into KPI’s

Key Responsibilities

• Drive change management with the local teams to break down the barriers of entry
• Conflict resolution with support of the leadership
• Expectation and relationship management with all stakeholders
• Be responsible for conversion and remarketing points on site and the accurate tracking for it
• Manage workflow between all stakeholders
• Live reports for all new campaigns
• Operations strategy – tagging, dynamic creative (ACE), ad-tech tools recommendation
• Identify opportunities to implement new tools to create cutting edge solutions
• Create documentation on Client requirements, Templates, Checklists
• Understand client requirements and KPI’s for optimum campaign implementation and mar-tech recommendation
• Close partnerships with the technology partners and have an up-to date understanding of their offerings
• Identify opportunities to create efficiencies between all teams and evolve internal processes to enable dynamic and agile delivery of campaigns
• Ensure standard of knowledge across all tools and platforms used is consistent across the teams
• Quarterly data checks across all measurement tools to ensure there are no discrepancies
• Coordinate and ensure standardized set up across all media channels

Desired Skills & Experience

• 2+ years’ experience with digital operations processes

Required Skills & Experience

• Proficient in Asana, AD Operations, Media Tools (Doubleclick, Nielsen, Comscore, Lumina, Integral ad science), and Taxonomy is essential
• Excellent project management and time management skills
• Ability to work collaboratively as part of a cross-functional team
• Handle multiple projects in a fast-paced environment with the ability to learn and apply new concepts and tools quickly
• Strong Excel proficiency is required
• Excellent verbal and written communication skills, ideally comfortable in a consultative, client-facing environment
• Strong attention to detail, well organized and possesses the ability to prioritize multiple tasks under pressure

We See You

We embrace diversity, and our responsibility to maintain an inclusive environment is core to our culture and values. We see diversity of people and experiences as fuel for creativity and innovation needed to bring about the best experiences and services. A diverse workforce means we can grow together, be better problem solvers, and bring about long-term, meaningful change where we will achieve above and beyond our business goals. We are better together..

When you join Mediabrands, you join a global community and are valued for who you are – your lived experiences, the contributions you make, and the distinct perspectives you bring. Here, what you think and who you are is just as important as what you do. As we recruit, we are dedicated to looking beyond what a resume can show. If you think you’d be a great addition to the team but don’t have the exact experience or skills, we encourage you to apply and share your unique background with us. We see you at Mediabrands.

Wage and Benefits

We offer a Total Rewards package that includes medical and dental coverage, 401(k) plans, flex spending, life insurance, disability, employee discount program, employee stock purchase program and paid family benefits to support you and your family. To give you the ability to better meet your personal needs, and in support of your physical and emotional well-being, you will receive discretionary time off days and company-wide Appreciation Weeks and Wellness Days.

We also offer a competitive Total Compensation package, including a competitive salary and eligibility for an annual discretionary incentive award or a relevant incentive award.

The salary range for this position is posted below. Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position, market considerations, budgetary considerations, tenure and standing with the Company (applicable to current employees), as well as the employee’s/applicant’s skill set, level of experience, and qualifications.

Employment Transparency

It is the policy of Mediabrands, division of the Interpublic group, to provide equal employment opportunities to all employees and applicants for employment without regard to race, color, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, veteran status, disability, or any other basis prohibited by applicable federal, state, or local law.

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.

The employer will make reasonable accommodations in compliance with the American with Disabilities Act of 1990. The job description will be reviewed periodically as duties and responsibilities change with business necessity. Essential and other job functions are subject to modification. Reasonable accommodations may be provided to enable individuals with disabilities to perform the essential functions.

For applicants to jobs in the United States: In compliance with the current Americans with Disabilities Act and state and local laws, if you have a disability and would like to request an accommodation to apply for a position with Mediabrands, please email [email protected]