Marriott Flex - Senior Manager, Luxury Brands, W Hotels Brand Management

Highly preferred

• Previous on property experience at a Marriott luxury brand
• Deeply immersed in global cultural trends, experiences and hospitality
• Eventual desire to move New York City if not currently based there

Pay Range: $50 - $70 per hour

The Senior Manager, Luxury Brands, Brand Management (W Hotels) is a strategic and creative talent, deeply immersed in lifestyle and cultural trends and experiences, inspired by cross-functional collaboration, and more simply, likes to get stuff done and do great work while having fun, with a passion for culture, initiatives, hotel operations, guest satisfaction and lifestyle luxury.

This role will support the VP, Luxury Brands on the development, execution, communication and sustainment of W Brand transformation and successful guest experience initiatives for W Hotels.

The individual will collaborate in an agile way with multiple stakeholders to achieve fast and effective roll out of initiatives and communication, especially focused on W brand initiatives that support current W Brand transformation and will be responsible to ensure all assets and presentations are representing and sustaining the brand transformation message globally.

The ideal candidate will be an experienced, passionate strategist and guest experience designer, deeply immersed in global cultural trends/experiences and hospitality; is globally minded and endlessly curious, while constantly representing W New Positioning, with great design and communication skills. Leads with empathy, authenticity, and inclusion. Able to work independently, under very tight deadlines in a high pace environment with good project management skills, with a positive doer attitude

CANDIDATE PROFILE

Education and Experience

• 4-year degree from an accredited university in Business Administration, Hospitality Management, or related major

• 3-5 years of relevant professional experience in brand, operations or versatile startup environment

• On-property hospitality experience and/or lifestyle brand (or brand ops) experience

• Demonstrated project leadership and management skills, including ability to lead multi-functional project teams to deliver concrete actions and results

• Graphic, design and communication strategy and execution experience required

CORE WORK ACTIVITIES

Strategic Brand initiatives

• Support development and articulation of key brand strategy content, including evolution of core positioning, brand experience and brand passion frameworks

• Lead analysis of industry forecasts, brand/travel futures reports, and digital trend data and bake key stats into core W messaging and comms

• Lead and execute development and/or customization of core brand presentations for brand strategies, program guides, key meetings/events, etc.

• Distill new brand strategies and direction into actionable, audience-focused messaging and content

Brand Transformation internal and external communication

• Support W Global team efforts in project managing and executing new core initiatives

• Lead and support the overall transformation communication

• Liaise as agent of continuity and owning communication documents and tasks

• Create effective brand/ops processes and communications to tighten the turnaround of project development, especially with broader programs that require shared resources such as legal, sourcing, etc.

• Lead all efforts and communication around quarterly updates and brand initiatives updates

Development of Guest initiatives

• Follow a guest-centric approach to build unique, meaningful brand experiences through all consumer touchpoints. Work collaboratively with owners, operators, cross-functional leaders and hotel teams to identify and develop new initiatives/offerings.

• Lead development and sustainment of new W programs that deliver the brand promise and create tangible and measurable experiences that support guest satisfaction and brand promise.

• Engage network of W teams and Talent from around the world to get conceptual and operational feedback at multiple stages of initiative development to promote hotel buy-in and adoption.

• Create effective new brand/ops processes and communications to tighten the turnaround of project development, especially with broader programs that require shared resources such as legal, sourcing, etc.

• Drive consistency in the guest experience across passion point programming.

Hotel Experience Delivery

• Support brand and portfolio on key programs to ensure full execution of the brand transformation

• Support communications for each rollout to above property and property teams, such as written/email, decks/toolkits, conference calls, webinars and experimental/social channels

• Develop and drive brand initiatives, identify partnerships in articulating and operationalizing our unique luxury brand offering for our properties

Additional Responsibilities & Opportunities

• Demonstrates self-confidence, energy, and enthusiasm.

• Maintains positive working relations with internal customers and department managers.

• Informs and/or updates leaders on relevant information in a timely manner.

• Manages time effectively and conducts activities in an organized manner.

• Presents ideas, expectations, and information in a concise, organized manner.

• Uses problem solving methodology for decision making and follow up.

• Performs other reasonable duties as assigned by manager.

• Support SVP Luxury Communication needs as required