Freelance Senior Brand Manager (Luxury & Spirits)

Role Overview: The Senior Brand Manager is a key contributor to the development and implementation of an innovative, consumer-centric brand marketing strategy and leads execution of programming and activations across all markets and channels, in alignment with the brand strategy and the broader 2030 Strategy. This role works collaboratively with key stakeholders to develop programming that delivers against the long-term vision for the brand, building elevated brand desirability and value growth.

Freelance Senior Brand Manager Responsibilities:

• Lead development and articulation of Must Have Programs, providing clear strategic direction to the Commercial, Trade Marketing, Channel Programming, and other key stakeholders
• Collaborate with the Brand Head and the brand’s key stakeholders to define brand strategy and marketing objectives that support the delivery of the 2030 Strategy.
• Lead the annual brand planning process, in collaboration with Strategy & Business Planning, Consumer Engagement, PR/Communications, the Commercial organization, and COE team.
• Provide leadership, tactical direction, and development support to Associate Brand Manager, inspiring peak performance and driving results to optimize impact on the brand’s objectives.
• Build and maintain successful relationships with agency business partners, distributors, trade, and other third-party stakeholders to continually ensure their commitment to delivering brand objectives.
• Oversee the execution of marketing programs and activations to ensure the delivery of volume and profit targets is appropriately supported.
• Contribute to the annual U.S. marketing priorities and support development for the brand’s key programs and platforms.
• Partner with Finance, Strategy & Business Planning, and COE to define, communicate, and oversee the management of programming KPIs.
• Support the development and evolution of collaborative ways of working across all stakeholders.

Freelance Senior Brand Manager Qualifications:

• Strong analytical skills to support data-driven decision making
• 7+ years of brand marketing experience, preferably in the luxury consumer goods or U.S. wines and spirits industries.
• Understanding of brand strategy development in a commercial context Possess an elevated taste level and an understanding of luxury brand positioning and execution
• Strong commercial orientation and a deep understanding of the marketing/sales relationship
• Solid knowledge of/pulse on cultural trends, particularly influencing luxury sectors
• Strong financial orientation and a deep understanding of levers such as depletions, sales, DOI and P&L management
• Demonstrated success influencing cross-functional stakeholders, including senior leaders
• Bachelor’s degree required; MBA or Marketing degree preferred