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Marketing Planning & Reporting Analyst
Company | Square |
Address | Los Angeles, CA, United States |
Employment type | FULL_TIME |
Salary | |
Category | Software Development |
Expires | 2023-09-17 |
Posted at | 8 months ago |
Company Description
- Develop and manage forecast methodologies to accurately predict and optimize the impact from marketing channels and programs
- Work with channel partners on marketing performance analysis to inform investment decisions
- Support strategic company growth by facilitating the Quarterly Outlook process and holding stakeholder and executive teams accountable to KPI-specific plans
- Own and report on metrics for marketing performance with commentary on key drivers to stakeholders across all levels of the organization, including the C-Suite
- Perform deep dive analysis into specific marketing channels to understand the conversion funnel and its underlying drivers, providing optimization recommendations
- Articulate the narrative of Global Marketing performance, including Risks & Opportunities, in routine executive-facing forums
- Partner with Block's Finance & Strategy team to measure Global Marketing's impact to the company P&L
- Mine data from databases and use it to predict short-term and long-term trends for making financial and capital reallocation decisions
- Develop performance indicators and benchmarks, communicate trends, investigate unexpected variances, and propose remediation plans
- Experience writing and presenting to stakeholders across every level of the organization -- particularly when explaining technical matters to less technical partners
- Experience working within or in service of a marketing department, with an understanding of KPIs spanning the full marketing funnel
- Creativity in developing relevant analysis and recommendations, both in-depth and ad hoc
- Technology industry experience: FinTech, payments, or SaaS a plus
- 4+ years of experience working in analytics, finance, management consulting, and/or marketing
- Comfort working with Excel or Google Sheets, querying relational databases via SQL, and leveraging analytics tools such as Looker
- Comfort working with ambiguity and applying creativity to solve problems through analysis with clear recommendations
- Health Savings Account and Flexible Spending Account
- Paid Life insurance, AD&D, and disability benefits
- Healthcare coverage (Medical, Vision and Dental insurance)
- Paid sick leave (1 hour per 26 hours worked (max 80 hours per calendar year to the extent legally permissible) for non-exempt employees and covered by our Flexible Time Off policy for exempt employees)
- Employee Stock Purchase Program
- Additional Perks such as WFH reimbursements and free access to caregiving, legal, and discounted resources
- Paid time off (including 12 paid holidays)
- Wellness programs, including access to mental health, 1:1 financial planners, and a monthly wellness allowance
- Paid parental and caregiving leave
- Retirement Plans including company match
- Learning and Development resources
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