Data Analyst - Digital

Company Description

Headquartered in Southern California, Skechers has spent 30 years helping men, women and kids everywhere look and feel good. Developing comfort technologies is at the foundation of all that we do—delivering stylish, innovative, and quality products at a reasonable price. From our diverse footwear offering to a growing range of apparel and accessories, Skechers is a complete lifestyle brand.

With international business representing over half of our total sales, we have product available in more than 180 countries and significant opportunities for continued expansion worldwide. We sell our collections direct to consumers through more than 4,450 Skechers stores around the globe and Skechers e-commerce sites, as well as through a network of third-party partners.

A MULTI-BILLION-DOLLAR GLOBAL LEADER IN THE FOOTWEAR INDUSTRY.

JOB PURPOSE-

The Data Analyst – Digital will be a part of a Data and Analytics team that provides technical thought leadership across multiple teams and plays a key role in supporting data-driven product initiatives. Directly reporting to the Director of Digital Analytics, the Data Analyst – Digital will contribute to development and delivery of useful and timely information to decision-makers and business leaders in an easy-to-understand, efficient and accessible manner. The Data Analyst – Digital will provide decision support and actionable insights to the Digital team to help drive business value and growth opportunities. In this role, the Analyst will work on a mix of projects and will work closely with business and technical leads to design solutions, develop user story definition, provide clarification on feature deliverables, and coordinate testing. The ideal candidate will be a hands-on collaborator and expert who possesses the ability to shift between a technical and business context.

Essential Job Results-

• Collaborate with team members to collect, analyze, and prepare source to target data mapping
• Make the requirements and solutions understandable to both user and cross-functional teams
• Performs source systems data analysis, in order to understand the data format and structure
• Works directly with management and business users to develop the concept and gather requirements for data products designed to help with ongoing investigation and reporting used to support strategic decisions
• Work within Agile project methodology and participates in Scrum ceremonies, including stand-ups, sprint planning, retrospectives, demos, grooming, and release planning
• Partner with team leads in gathering and creating process models, specifications, documents, wireframes, and charts and translating this information into actionable tasks
• Interpret data and present findings and key recommendations in business-friendly format to share with internal stakeholders
• Provides proactive monitoring of business KPIs and investigative analysis of meaningful trends and insights using data in different formats and platforms.
• Conducts testing and analyzes results to ensure the solution meets the needs of the business community
• Join in discovery workshops to gather and assess requirements from business owners to identify project objectives, requirements, and expected outcomes
• Provides the highest level of customer service, technical support and thought leadership to the business community
• Create training documentation and train end users once new development work or enhancements are complete

Additional Responsibilities-

• Analyzes problems and determines root causes
• Reviews requests and bug tickets for impact and prioritization
• Proactively identifies business reporting challenges and works with engineering, architecture, and business insights department to devise and deliver solutions
• Ability to multi-task and work productively with minimum supervision

Supervisory Responsibilities-

• No.

Qualifications

JOB REQUIREMENTS, EDUCATION AND EXPERIENCE-

• Working knowledge of project management and change management
• Strong experience with digital marketing platforms, customer data platforms, and business analysis tools including Salesforce Marketing Cloud and Google Analytics
• Advanced written, verbal, and interpersonal skills
• 3-5+ years of experience in reporting and data analytics with professional experience in Digital Marketing for direct-to-consumer business
• Domain expertise in paid digital advertising and social media, Email/SMS marketing, e-commerce, customer loyalty/segmentation is a plus
• Expert-level skills in Microsoft Office Software (MS Excel, MS Access, MS PowerPoint)
• Strong organizational skills, attention to detail, and ability to prioritize workload
• Bachelor's degree in Business Administration, Computer Science, or related field. Equivalent experience is acceptable
• Solid understanding of key methods in statistics and advanced analytics, social and performance media measurement, A/B testing and campaign evaluation methods
• Forward-thinking analytical capability, problem-solving
• Experience with insight generation and storytelling
• Professional presence, that is flexible and teamwork-oriented
• Solid background with business intelligence tools (such as Incorta, MicroStrategy or Tableau), reporting, data manipulation using tools like SQL, and leveraging database design
• High degree of initiative, drive, confidence, and resilience
• Must demonstrate ability to independently conduct in-depth data analysis

Qualifications-

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The skills, abilities and physical demands described are representative of those duties that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodation may be made to enable individuals with disabilities, who are otherwise qualified for the job position, to perform the essential functions.

PHYSICAL DEMANDS-

While performing the duties of this job, the employee is regularly required to stand; use hands to finger, handle, or feel, and talk or hear. The employee frequently is required to walk; sit, reach with hands and arms, and stoop, kneel. The employee is occasionally required to sit for long period of times.

Additional Information

All your information will be kept confidential according to EEO guidelines.

The salary range for this position is $64,480-$140,000/year.

Benefits-

• Paid vacation, sick, personal and holiday time.
• Employee product discount of 50%; employee sample sales and family and friends discount throughout the year.
• Employee stock purchase program
• Competitive 401k plan and employer matching.
• Skechers Company Culture and growth strategy is deeply infused with internal career growth and opportunities for learning.
• Extensive medical, dental, and vision plans with multiple carries, including EPO,HPN and PPO plans.
• Onsite wellness programs at company headquarters including fitness classes, acupuncture, and chiropractor.
• Paid Parental Leave: including time for fathers and adopting parents.
• Short term & long term disability and life insurance at no cost to the employee.
• Health Savings Account (HSA) and Flexible Savings Account (FSA) offerings.
• Pet Insurance available.