Marketing Data Analyst Jobs

A media and tech agency is looking for an experience Marketing Data Analyst to join their team!

Job Details:

FULL TIME - DIRECT HIRE

REMOTE

PAY: $70K-$140K

Responsibilities:

• Stay vigilant and take proactive measures in response to the latest marketing trends and technologies, harnessing that knowledge to enhance our analytical capabilities.
• Collaborate with our marketing team to identify deficiencies in our data gathering procedures and propose solutions to enhance the accuracy and comprehensiveness of our data.
• Install and troubleshoot tracking tags and pixels to ensure precise and comprehensive data collection.
• Work together with with diverse teams such as marketing, sales, and product to comprehend business objectives and offer data-driven insights to support decision-making processes.
• Create, construct, and uphold dashboards and reports utilizing tools like Google Data Studio, Looker Studio, or TapClicks in order to offer valuable information about our marketing achievements.
• Perform data analysis to comprehend attribution, cross-device correlations, and offline data.
• Devise and implement marketing tests to improve campaign effectiveness.
• Examine and interpret data to detect patterns and trends that can provide insights for enhancing our marketing strategies and refining campaigns.

Qualifications:

• Understanding of marketing Key Performance Indicators (KPIs) and attribution models.
• Proficient in utilizing Google Data Studio, Looker Studio or TapClicks, as well as Excel and SQL.
• Knowledge of JavaScript and HTML is considered advantageous.
• Strong problem-solving abilities and a keen eye for detail.
• Previous experience in implementing and troubleshooting pixels and tracking tags.
• A bachelor's degree in a field related to Marketing, Statistics, Economics, Mathematics, Computer Science, or a related discipline.
• At least 2+ years of experience in marketing analytics, preferably within a digital marketing or Ecommerce setting.
• Ability to effectively communicate complex data findings to both technical and non-technical individuals.
• Capable of working independently and collaboratively in a fast-paced environment.
• Familiarity with web analytics tools like Google Analytics, Adobe Analytics, or similar platforms.

Please submit your resume for consideration!

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