Marketing Coordinator (Remote Part-Time/Full-Time)

CBI MARKETING COORDINATOR

This is a fantastic opportunity for a results-driven and hands-on individual to join our team at Community Building International (CBI). This role is remote with company headquarters in Knoxville, TN, United States, and Prague, Czech Republic. You’ll report directly to the COO and be responsible for implementing marketing campaigns to generate leads, acquire new customers and retain existing customers.

As the Marketing Coordinator, you will be responsible for coordinating, planning, and executing marketing campaigns across multiple media channels.

You will establish a collaborative working relationship with the business owner and COO, who will work with you on strategic and big-picture goals.

Your job will be to take the strategic guidance and make it a reality with tactical implementation and execution. The ability to organize, plan, and structure your workload in an autonomous fashion will be absolutely key to your success in this role. We neither have the time nor the inclination to micromanage you. You’ll have a lot of freedom in this role but also a lot of responsibility. We expect you to be realiable and results-oriented.

THE SIX NON-NEGOTIABLES OF THIS ROLE ARE

• Copywriting. You’ll be crafting direct marketing campaigns across email, direct mail, web and social media. Your written skills need to be excellent and we will expect to see samples of your previous work.

• Being tech-savvy. You don’t need to be a technical expert but you must be tech-savvy and be able to quickly learn how to use new marketing tools and technologies. While we don’t expect you to know all of the tools we use, we do expect you to be comfortable with it and able to pick up the concepts. Your daily tools of the trade will be CRM systems, content management systems, email marketing etc.

• Leadership potential. Initially, you’ll be our only in-house marketing person, but as you hit goals, we fully expect this role to morph into a marketing team leader role, if you choose, where you will manage a team of marketing assistants.

• Project management. Ideally, you’ve had experience in project management. A large part of this role is creating and adhering to deadlines, drafting budgets, and moving simultaneous projects forward to completion.

• Being teachable and coachable. There will be a LOT of learning on the job as we do marketing very differently. There is no place here for know-it-alls. We hire based primarily on attitude.

• Being a self-starter. Goals will be clearly defined from the outset. Often, it will be your job to determine what needs to happen, when and how. The attitude of continually starting things on your own is very important.

PERKS OF THE JOB

• This role starts at 20 hours per week with the potential for full-time after an initial period.
• Free access to our Communications & Community Building Training and Facilitator Training.
• Gain management and marketing experience with paid access to training and coaching.
• This is a remote contractor position, so you’ll have the ability to create your own schedule.The expected timeslot to be reachable is between 7am-12noon EST.
• Training/professional development budget
• Be part of a global mission to spread the vision of connection and community.

SKILLS NEEDED/DAY-TO-DAY TASKS AND RESPONSIBILITIES

• Build marketing systems and processes from top-of-funnel awareness through to customer acquisition. Optimize the customer experience and increase customer lifetime value.
• Graphic Design and development of marketing materials: Designing lead magnets, resources, content, and landing pages.
• Manage and update the company website: Manage the company's website, including updating content, ensuring website functionality, and improving website performance.
• Email and Marketing CRM Management: Writing and building out email marketing campaigns, sequences, and newsletters. Managing and scheduling emails, automations, and workflows.
• You should have native/bilingual proficiency in both written and spoken English.
• Create and manage content calendar: Develop a content plan, create, schedule, and analyze content. Build high-value content assets and repurpose them across media channels. Manage the company's social media presence, including creating and posting content, responding to comments, and monitoring metrics.
• Writing and editing marketing copy: Write and edit marketing copy for various channels, such as social media, email, and website content.
• Conducting market research: The marketing coordinator conducts market research to understand customer needs and preferences, industry trends, and competitor activities.
• Creating and managing project timelines: The marketing coordinator is responsible for creating and managing project timelines to ensure that campaigns and initiatives are completed on time.

HOW TO APPLY

• To be considered for this position, send your CV to Martin at [email protected] along with approximately 400 words on why Community Building International and why this role interests you. The application deadline is 30 April.