Market Research Consultant Jobs

About ColorVizion Lab

ColorVizion Lab is an inclusive employer brand consulting firm offering flexible, scalable talent solutions for medium-sized to large companies. We match clients with expert consultants specializing in DEI, talent management, and talent communications consultants to enhance, accelerate, or complement their in-house diversity, equity & inclusion (DEI), and talent management teams.

We're seeking an experienced consultant to facilitate market research, qualitative and quantitative data collection, analysis, and synthesis to support a university (HBCU) client. This is a one-year part-time contract opportunity.

Scope of Work

MARKET RESEARCH

• Analyze website, organic search (SEO), paid search strategy, and social media strategy
• Analyze degree completion data to determine if there’s a demand for specific programs
• Analyze key themes from Indeed and Glassdoor on the university's employer brand
• Assess competitors' brand personality, style, tone
• Conduct market research for university competitors to establish brand context
• Review core recruitment marketing messaging and job posting language
• Analyze job postings data to determine programs that align with workforce needs and prospective student groups
• Competitor academic program analysis to identify opportunities for differentiation

DATA COLLECTION AND ANALYSIS/SYNTHESIS

• Design and administer a survey, and analyze and synthesize survey results
• Design and facilitate interviews and focus groups (virtually)
• Analyze and synthesize data and deliver a Current State Assessment report - prepared as a deck for storytelling.

PERFORMANCE MONITORING MARKET RESEARCH

• Develop and execute a process to assess the effectiveness of the client's marketing strategy on an ongoing basis.
• Monitor the market landscape (competitor and industry trends)
• Administer focus groups as needed to test early creative assets

Required Qualifications

• Ability to interpret large amounts of data and communicate the story through data visualization
• Strong knowledge of data collection methods (focus groups and surveys)
• Strong analytical and critical thinking skills
• Minimum five years of proven experience in Market Research Analysis, Brand Intelligence, Statistics, or a related field.
• Search engines, web analytics, and business research tools acumen
• Superb communication and presentation skills

ColorVizion Lab, LLC. is an Equal Opportunity Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability, or protected veteran status.