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Market Research Manager Iii
Company | ATR International |
Address | United States |
Employment type | CONTRACTOR |
Salary | |
Category | Advertising Services,Market Research,Pharmaceutical Manufacturing |
Expires | 2023-07-19 |
Posted at | 10 months ago |
The Market Research Manager III will independently lead all aspects of project planning, such as coordination, setting timelines, scheduling participant meetings, shaping conclusions and recommendations, presenting interim and final results, and communicating all project progress/initiatives.
Key Responsibilities Include:
- Serve as the GMABI lead becoming a trusted partner to Global, Area and Affiliate leadership, guiding brand strategy and advising on key initiatives based on knowledge of the business and market through data and analytics capabilities
- Provide insights to both current dynamics and future market evolution over the next 3-5 years to guide GBT in the development of successful strategies to maximize both the brand and the market
- Enable and demonstrate leadership on the cross-functional business teams, Global Brand Team (GBT), Area Brand Teams and IBT (Affiliate Brand Teams) to make better and more rapid business decisions by framing & prioritizing critical brand questions
- Play a leading role in the continuous brand planning process based on a deep understanding of the market drivers, patient journey, competition and positioning highlighting opportunities to enhance patient and HCP (Health Care Professional) experience and plans to address leverage points & gaps
- Lead and participate in initiatives to improve the GMABI insights and analytics capabilities
- Develop and maintain working relationships with Area and Key Affiliate contacts to co-create and execute plans, eliminate redundancies, and ensure consistency of our market understanding
- Responsible for managing all aspects of Business Intelligence including initiation of the RFP process, Vendor Selection, Study Design, Contract Execution, Budget Management, and providing direction on the Scope of Services to be provided by such resources
- Lead commercial competitive intelligence to help anticipate competitor strategies and achieve market leadership
- Proactively identify new data sources and analytics opportunities to ensure that GBT decision-making is based on the most current, objective, and comprehensive insights
- Independently leading Business Intelligence planning, implementation, communication of results, and alignment of brand strategies and plans
- Ensure all GMABI activities are conducted on time, within budget, and in accordance with financial and ethical compliance guidelines
Global Market Analytics and Business Intelligence (GMABI) is responsible for helping internal partners/stakeholders make informed strategic and operational decisions for the Immunology group.
The ideal candidate will possess the following qualifications:
- Experience analyzing and drawing insights from quantitative and secondary data sets
- Global pharmaceutical or healthcare industry experience, Immunology experience is a plus
- Analytical reasoning abilities, intellectual curiosity, strong business acumen, and creativity in problem solving, including developing and testing simple hypotheses using available data including market dynamics (share and total volume) trends in Microsoft Excel
- Excellent strategic thinking and thought leadership with strong story telling capabilities
- BA or BS degree required. Advanced degree (e.g., MBA or MA) preferred. Degree concentration in marketing research, marketing, or social sciences. Statistical knowledge is a plus.
- Possess a strong understanding of ex-US secondary data and syndicated sources and their strength and weaknesses
- Ability to interact effectively with/present to (verbally and in writing) all levels of the organization
- Experience influencing cross-functional, global and affiliate teams
- Minimum of 3-5 years of experience in Marketing Analytics and Business Intelligence, including a strong working knowledge of key data sources and analytics approaches to gaining insights in pharmaceuticals or healthcare at the global and country level. Experience developing and executing primary market research plans and global marketing analytics.
CO, CA, CT, NJ, NV, NY, MD, RI CA applicants:
Benefits include:
-MEC/ACP Medical
-Voluntary Dental, Vision, Life, Supplemental Income
-401k (must meet requirements)
-sick leave as required by state/county
Washington applicants: Employees (and their families) are covered by MEC/ACP medical, VOLUNTARY dental, VOLUNTARY vision, and VOLUNTARY basic life insurance. Employees are able to enroll in our company’s 401k plan, as well as a deferred compensation plan when employment requirements are met. Employees will also receive one hour of paid sick leave for every 40 hours worked per state guidelines and requirements.
Hourly Rate Range: $90.00 per hour to $105.00 per hour
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