Market Research Analyst Jobs

Plus-size digital retailer BloomChic seeks a Market Research Analyst with a deep understanding of the U.S. fashion industry to join our team. This role will be instrumental in driving data-led decisions and providing insights to inform our product strategies. The successful candidate will be adept at identifying market trends, researching competitor offerings, studying customer behaviors, and presenting these data-rich insights to our product teams.

Responsibilities:

1. Conduct thorough market research to identify trends in customer demographics, product demand, and market conditions, to inform product decision making and market strategies;
2. Analyze competitors' products in terms of design, color, prints, silhouettes, pricing, sales, and distribution methodologies;
3. Proactively identify potential new products or markets through detailed research;
4. Forecast industry product and marketing trends using collected data, keeping our strategies one step ahead;
5. Compile clear, concise reports and presentations detailing research findings for the product team, ensuring complex data is easily understandable;
6. Undertake other related duties as assigned, demonstrating adaptability and commitment.

Qualifications:

1. Bachelor's degree in Marketing Research, Statistics, or a related field is required, and an MBA is preferred;
2. Prior experience in the fashion industry is essential, and in plus-size womenswear is a plus;
3. Exceptional research and analytical abilities;
4. Proficiency with Microsoft Office Suite or similar analytical software;
5. Outstanding verbal and written communication skills, with the ability to make complex concepts easily digestible;
6. Superior organizational skills and meticulous attention to detail.

BloomChic is a digital-first fashion and lifestyle destination established in 2021 for modern women sized 10-30. True to our slogan "Live with Ease, Dress with Joy", we exists to enable mid- and plus-size women to easily find stylish, comfortable, and affordable clothes thoughtfully made for their curves. As of 2023, we are the world’s fastest growing plus-size fashion brand.