Loyalty Program Manager/Director

The Role
We are looking for Manager / Director to own the management and growth of the SKIMS loyalty program. While this role is part of our Data, Insights, and Loyalty team, you will partner with cross-functional stakeholders to drive growth of loyalty-based efforts on behalf of the company.
Primary Responsibilities

• Own and develop SKIMS loyalty program: Including areas such as solidifying program objectives, loyalty membership acquisition practices, monitoring performance of key customer cohorts, enhancing app and site loyalty features, developing the loyalty campaign calendar, and working with neighboring teams to execute against planned initiatives.
• Key cross-functional partners include brand marketing, graphic design, data and insights, ecommerce, site merchandising, and performance marketing.
• Reporting: Track performance against key loyalty KPIs, understanding when to pivot or optimize based on results to targets.
• Campaign Planning: Own loyalty marketing calendar in partnership with brand and digital marketing for all loyalty campaigns.
• Feature Testing: Develop a roadmap of robust A/B testing of loyalty benefits, rewards & campaigns to continuously optimize the SKIMS loyalty offering. Brief cross-department leads, deploy and analyze results to share broadly across the company.
• Drive Program Growth: Implement strategies to grow loyalty enrollment while maintaining engagement across all cohort.

Qualifications

• Comfortable working autonomously to drive initiatives with cross-departmental leads
• Strong technical acumen, able to troubleshoot integration logic, trigger workflows, tagging / reporting issues, and work directly with developers on relevant projects
• Customer-obsessed, ability to consider “big picture” objectives to improve experience for SKIMS customers
• 6 or more years with direct experience in CRM / Lifecycle Marketing / Loyalty Programs in-house or agency
• Experience working with both web and app channels preferred
• Basic proficiency with data analysis and preparation via SQL preferred
• Demonstrated experience managing complex multi-channel lifecycle marketing programs for large-scale databases (3M+)
• Ability to extract performance learnings for analytics and dashboards to guide marketing and loyalty program strategies
• Experience building complex A/B testing roadmaps across all aspects of SKIMS loyalty program (segmentation, creative, offer constructs, personalization, etc.)

$150,000 - $190,000 a year