Lead - Demand Generation, Performance Driven Marketing

The Performance Driven Marketing team at GM is seeking a Lead, Digital Services Demand Generation. This omni-channel media professional will be a critical part of GM's ability to drive media accountability to measurable business results across key business strategies within the company. You will work across multiple marketing teams and will be an integral resource for media strategy, planning, and activation. In this role, you will manage internal staff and agency partners to build, activate and manage performance-driven paid media channels including programmatic display, search, social, video and audio. You'll be a part of the Performance Driven Marketing (PDM) team, comprised of leaders in Analytics, Measurement, Data, MarTech and Media.
We are seeking someone with a strong multi-channel performance media background that has worked with media budgets over $50M. The right candidate has experience in a hybrid Brand/Agency model focused on driving measurable results and managing teams of both strategic and tactical media experts. We expect the best candidates to have worked directly with strategic platform partners such as Google and Facebook and have exceptional knowledge of what it takes to drive results in a multi-brand, omni-channel setting. Experience in multi-brand performance eCommerce, B2C and B2B, and lead generation is a plus. You'll be deeply involved in performance optimization strategies and should be an evolving atmosphere that changes rapidly while keeping an eye on overall business success.
Requirements

• Work with internal and external teams to activate tagging and measurement for continuing media tactics
• Lead omni-channel performance media for digital services businesses working within the PDM team at GM
• Collaborate across PDM disciplines - Measurement, Insight, MarTech and Data to build modern performance media expertise and skills across GM teams
• Work directly with Marketing leaders and teams for connected services and other businesses at GM to activate media strategies and tactics

Additional
Desired Skills & Experience

• Experience working with diverse internal marketing teams and outside agency partner and media vendors
• 4-6 years of experience in media activation and management
• Experience in an omni-channel, multi-brand performance media setting

Skills

• Strong prioritization, project and time management skills
• Strong ability to manage and understand budgets and change-logs
• Ability to interpret and build media plans and strategies
• Ability to communicate complex ideas to both external and internal teams and ability to present to senior level people
• Advance proficiency in Excel
• Understanding of all media strategies and tactics present in a modern media organization
• Excellent collaboration skills

Compensation:

• Bonus Potential: An incentive pay program offers payouts based on company performance, job level, and individual performance.
• The expected base compensation for this role is: ($90,223 - $144,122). Actual base compensation within the identified range will vary based on factors relevant to the position.

Benefits:

• Benefits: GM offers a variety of health and wellbeing benefit programs. Benefit options include medical, dental, vision, Health Savings Account, Flexible Spending Accounts, retirement savings plan, sickness and accident benefits, life insurance, paid vacation & holidays, tuition assistance programs, employee assistance program, GM vehicle discounts and more.

#LI-Remote, #gmremote
This is a remote position, the selected candidate can reside and perform the work from anywhere within the United States. We are unable to consider candidates who require sponsorship.
About GM
Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.
Why Join Us
We aspire to be the most inclusive company in the world. We believe we all must make a choice every day - individually and collectively - to drive meaningful change through our words, our deeds and our culture. Our Work Appropriately philosophy supports our foundation of inclusion and provides employees the flexibility to work where they can have the greatest impact on achieving our goals, dependent on role needs. Every day, we want every employee, no matter their background, ethnicity, preferences, or location, to feel they belong to one General Motors team.
Benefits Overview
The goal of the General Motors total rewards program is to support the health and well-being of you and your family. Our comprehensive compensation plan incudes, the following benefits, in addition to many others:

• Discount on GM vehicles for you, your family and friends.
• Healthcare (including a triple tax advantaged health savings account and wellness incentive), dental, vision and life insurance plans to cover you and your family;
• Paid time off including vacation days, holidays, and parental leave for mothers, fathers and adoptive parents;
• Tuition assistance and student loan refinancing;
• Global recognition program for peers and leaders to recognize and be recognized for results and behaviors that reflect our company values;
• Company and matching contributions to 401K savings plan to help you save for retirement;

Diversity Information
General Motors is committed to being a workplace that is not only free of discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that workforce diversity creates an environment in which our employees can thrive and develop better products for our customers. We understand and embrace the variety through which people gain experiences whether through professional, personal, educational, or volunteer opportunities.GM is proud to be an equal opportunity employer.
We encourage interested candidates to review the key responsibilities and qualifications and apply for any positions that match your skills and capabilities.
Equal Employment Opportunity Statements
GMis an equal opportunity employer and complies with all applicable federal, state, and local fair employment practices laws. GM is committed to providing a work environment free from unlawful discrimination and advancing equal employment opportunities for all qualified individuals. As part of this commitment, all practices and decisions relating to terms and conditions of employment, including, but not limited to, recruiting, hiring, training, promotion, discipline, compensation, benefits, and termination of employment are made without regard to an individual's protected characteristics. For purposes of this policy, "protected characteristics" include an individual's actual or perceived race, color, creed, religion, national origin, ancestry, citizenship status, age, sex or gender (including pregnancy, childbirth, lactation and related medical conditions), gender identity or gender expression, sexual orientation, weight, height, marital status, military service and veteran status, physical or mental disability, protected medical condition as defined by applicable state or local law, genetic information, or any other characteristic protected by applicable federal, state or local laws and ordinances. If you need a reasonable accommodation to assist with your job search or application for employment, email us [email protected] call us at 800-865-7580. In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.