Digital Demand Generation Specialist

Reports To: Head of Marketing

Location: Remote / USA

Position Type: Full-Time/Exempt

Summary

BetterRX is a growing software-as-a-service (SAAS) healthcare company seeking a Digital Demand Generation Specialist.

In this role, you will develop and execute comprehensive demand-generation strategies to attract, engage, and convert potential customers. You will collaborate closely with cross-functional teams, including marketing, sales, and product, to develop and implement effective campaigns that maximize lead generation and accelerate sales pipeline velocity.

We are a people-obsessed company on a mission to end needless suffering caused by medication delays through innovative software solutions that connect every member of the patient’s care team.

Ideal Candidate

If you are a driven and creative marketing professional who thrives in a fast-paced, innovative environment and are passionate about leveraging account-based marketing tactics to drive demand for healthcare SaaS solutions, we would love to hear from you.

Join us in our mission to transform healthcare and make a meaningful impact on patient outcomes.

Primary Responsibilities

• Develop and execute demand-generation strategies that align with the company's overall marketing objectives and revenue goals

• Utilize marketing automation platforms and customer relationship management (CRM) systems to track and measure the effectiveness of demand generation campaigns
• Implement account-based marketing tactics to drive engagement and conversion among target accounts
• Create and manage integrated marketing campaigns to generate demand across multiple channels, including digital advertising, email marketing, content marketing, social media, events, and more
• Stay up-to-date with industry trends, emerging technologies, and changes in the healthcare landscape to drive innovative demand-generation strategies

Skill Requirements

• Proficiency in data analysis and reporting, with the ability to draw actionable insights and optimize campaign performance
• Demonstrated experience in developing and executing successful demand generation campaigns across various channels, including digital, content, and events
• Highly analytical and detail-oriented, with a strategic mindset and the ability to prioritize and manage multiple projects simultaneously
• Strong knowledge of marketing automation platforms (e.g., Marketo, HubSpot, Pardot) and CRM systems (e.g., Salesforce).
• Deep understanding of account-based marketing tactics and their application in B2B marketing
• Excellent communication and interpersonal skills, with the ability to collaborate effectively across teams and levels of the organization

Other Requirements:

• Proven experience (5+ years) in demand generation and marketing roles, preferably within the healthcare SaaS industry
• Bachelor's degree in Marketing, Business Administration, or a related field is preferred

• Ability to travel for internal company retreats (twice annually)

Benefits:

• Medical, Dental, Vision, Accidental
• 401k Match after 1 year of tenure (4%)
• 100% Remote Environment
• 3 weeks of PTO
• Company paid: Short Term Disability, Long Term Disability and Life Insurance

To apply email: [email protected]