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Head Of Brand, Thought-Leadership, And Events - Svp
Company | State Street |
Address | New York, NY, United States |
Employment type | FULL_TIME |
Salary | |
Category | Financial Services,Investment Banking,Investment Management |
Expires | 2023-06-27 |
Posted at | 11 months ago |
Across the globe, institutional investors rely on State Street to help them manage risk, respond to challenges through solutions, and drive performance and profitability. We keep our clients at the heart of everything we do, and smart, engaged professionals are essential to our success.
- Responsible for measuring and tracking against KPIs/ OKRs
- Drive the development and implementation of thought-leadership and content strategies to elevate our brand and engage our audiences in our differentiated message. Collaborate and lead content strategy for senior executives, business subject matter experts, sales teams and marketing leads
- Focus on enhancing clients’ experience with State Street through a premium global client events program
- Proactively deploy brand campaigns and integrate brand strategy into annual marketing strategies and plans to drive stakeholder awareness, engagement, acquisition and retention
- Work with the internal and external team to evolve, deploy and govern State Street’s global brand including positioning, value proposition, brand architecture and naming strategies and visual identity
- Lead a high performing team, setting a clear vision and strategy for the function, and working with marketing leadership to implement it
- Aptitude in decision-making and problem-solving
- Institutional financial services experience is preferred
- Demonstrated ability to deliver outcomes in a fast paced, challenging environment
- Strong leader and builder of diverse and collaborative teams
- Strong skills needed to influence and gain stakeholder buy-in. Proven ability to influence at the executive level
- Experience using analytical research and insights to develop and drive strategies
- Experienced in running a global function and demonstrating unique marketing differences around the globe and cultural fluency
- Familiar with marketing in both digital and physical media
- Experience developing and managing a new brand strategy for a large, global company
- 15+ years in strategic marketing and communications with B to B experience in a publicly traded company and regulated industry highly desirable
- Proven ability to navigate complex matrix environments
- Bachelor’s degree or equivalent
- Strong track record of “connecting the dots” to inform a larger strategy while maintain an execution oriented mindset
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