Svp, Marketing Jobs

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At Warner Music Group, we’re a global collective of music makers and music lovers, tech innovators and inspired entrepreneurs, game-changing creatives and passionate team members. Here, we know that each talent makes our collective bolder and brighter. We are guided by four core principles that underpin everything we do across all our diverse businesses:

• Empowered by People: Like the artists we serve and the music they make, our differences make us stronger. This is a place where every talent can belong and build a career.
• Innovation and Insight: Pushing the boundaries requires the best information and the boldest imagination. We use both to create the future.
• Global Growth, Local Expertise: Music is a global language. Through communication and collaboration, our success can come from anywhere and translate everywhere.
• Music is Everything: Music is our passion, and we can never get enough. Tastes, trends, and tech will change, but great artists and songwriters will always be our driving force.

We remain committed to Diversity, Equity, and Inclusion. We know it fosters a culture where you can truly belong, contribute, and grow. We encourage applications from people of any age, gender identity, sexual orientation, race, religion, ethnicity, disability, veteran status, and any other characteristic or identity.

Consider a career at WMG and get the best of both worlds – an innovative global music company that retains the creative spirit of a nimble independent.

A little bit about our team:

WMX, is the WMG division intended to connect artists with fans and amplify brands. WMX is creating immersive, innovative, and impactful experiences, while empowering artists to grow their careers and deepen their vital connections with their fans..

WMX is designed to provide our artists and labels with a deep, dynamic range of services – covering everything from streaming to merch to branded content and beyond.

We’re excited to bring artists, fans, and advertisers together in powerful ways through the five key functions that work together to maximize reach and impact: Commercial Channels (E-Commerce, Retail, Licensing, VIP), Commercial Operations, Agency Services, Marketing & Global Ad Sales.

The Marketing Team is responsible for on-line and off-line marketing to engage consumers/fans and convert them to super-fans as well as B2B marketing.

Areas of Focus:

• Events & Experiences: Plans & execute B2B and B2C Events
• Manage CRM functions & develop a customer data roadmap
• Launch retail media offering on e-commerce websites
• Experience mentoring and managing global staff at various levels
• Define & measure clear OKRs (Objectives / Key Results
• Lead a team of marketers across B2C and B2B touchpoints
• Goal Oriented - set both short- and long-term goals for staff, motivating them towards high performance.
• 10+ years of demonstrated success in leading large teams
• Successfully worked in a Vice President role in the consumer marketing space for 10+ years, career experience specifically in digital marketing
• Sound and practical business judgement
• Brand Marketing: B2B & B2C marketing tactics to create awareness and drive affinity for the WMX and O&O content brands
• CRM: Develop company wide best practices and execute e-mail campaigns that drive key results
• Strong organization skills, Excellent communicator, and dedicated professional
• Evangelize best practices across websites on a global basis
• 10+ years of management experience in digital marketing, direct marketing or e-commerce, client and/or agency experience preferred
• Execute digital marketing campaigns & measure their effectiveness
• Create new and innovative ways to engage with fans to acquire first party data
• Provide digital marketing thought leadership to other parts of Warner Music Group
• Establish and maintain excellent relationships with top level executives globally and decision-makers, continuously communicating priorities and exploring new opportunities to drive new revenue.
• Exhibits Strong Leadership and Problem-solving Skills to drive and motivate team members and major projects or initiatives.
• Consumer Engagement:
• Analyze our first party data in support of developing digital marketing strategies
• Data Insights: Leverage first party data insights to make recommendations for targeting and ad campaign management
• MBA preferred
• Develop and execute a comprehensive SEO and SEM strategy and achieve measurable results
• Create and execute against a social commerce marketing roadmap
• Digital/Aquisition Marketing: Ownership of e-mail / social media / web-based marketing inclusive of ad credits. Also manages social commerce & content roadmap across social platforms
• Utilize our ad credits in the most optimal way possible
• Plan & execute events in support of our artists, corporate clients & employees