Growth Marketing Manager Jobs

Why RocketReach
Over 16 Million users around the world use RocketReach.co. Some of the largest companies in the world - Apple, Google, Amazon, Adobe, Morgan Stanley, trust RocketReach to power their sales, recruitment, and marketing teams. We are scaling our 16M users and our dataset of 700 million professionals across 35 million companies.
RocketReach is rare and unique; a startup that is in high-growth mode, already highly profitable, with a small team where you can make a gigantic impact. Started in 2016, the company was bootstrapped by its founders, focused on building a great product. Our Mission is to Connect professionals to new opportunities, powered by the largest and most accurate contacts on this planet. In a few short years, we've grown organically to become one the largest business info-services platforms and the de-facto productivity solution for sales and recruitment teams at companies of all sizes, worldwide.
Our success lies in our culture, which is very much driven by our core values:
🌎 Down to Earth ~ Low-Ego: we are a uniquely humble group that values being low-ego more than anything, and we have a strict no asshole policy.
🚀 One Rocket, One Crew~ Collaborative: A team that can support each other, give and receive productive feedback, as well as coach and be coached is at the heart of our collaborative environment.
📊Fueled by Data ~ Data-driven Decisions: Our decisioning is based on data, it is the currency on which we drive the business forward. Data is the Northstar of our product and our organization internally.
💡Houston we have a Solution~ Solution-oriented: We are expert problem-solvers. Finding the right solution and the best possible way to get there together, is what our team strives for.
The Role
RocketReach is in a period of rapid growth and we are looking for a Growth Marketing Manager - Email/Operations who will join the growing RocketReach Marketing team! In this role you will have the opportunity to help us define a comprehensive strategy, test and iterate, and work with great cross functional partners. You will be an integral part in defining how we create and capture demand and engage our users as we scale the RocketReach business!
Who You Are

• You care about working with talented, low-ego, overall good people
• You like autonomy, and function well in low control/high uncertainty environments

What You Get To Do

• Marketing Automation and Email Database Management: Manage and utilize marketing automation tools to streamline email marketing processes and workflows (e.g., triggered emails, drip campaigns, and customer journeys to deliver the right message to the right audience at the right time). Manage the email database, ensuring data accuracy and compliance with data protection regulations (e.g., GDPR, CAN-SPAM Act). Monitor and improve email deliverability and sender reputation.
• Email Marketing Strategy: Working closely with our Product, Customer Success and Sales teams to develop our email marketing strategy to drive engagement, acquisition, retention, and conversion.
• Compliance and Legal Considerations: Stay up to date with email marketing regulations and compliance requirements. Ensure email marketing practices align with relevant laws and guidelines, and implement necessary consent management processes and unsubscribe mechanisms.
• Analytics and Reporting: Provide insights based on key email marketing metrics and KPIs to improve campaign performance and ROI.
• Email Campaign Planning, Execution and Optimizations: Plan, create, and manage email marketing campaigns from start to finish (e.g., developing email content, segmenting the audience, setting up email delivery and tracking, and continuously optimizing based on data-driven insights)

We Are Looking For People Who

• Technical Skills: Familiarity with HTML and CSS for email template customization and troubleshooting. Understanding of email deliverability factors, email authentication protocols (SPF, DKIM, DMARC), and email compliance regulations (CAN-SPAM, CASL, GDPR).
• Education: A bachelor's degree in marketing, communications, business, or a related field is preferred.
• Communication and Collaboration: Excellent, clear, concise communication skills to engage our users and effectively liaise with cross-functional teams and external vendors. Have the agility to work with a small, collaborative, and cross-functional team.
• Attention to Detail: Strong attention to detail to ensure accurate deployment, content consistency, and data integrity.
• Strategic Thinking: Understanding of audience segmentation, customer journey mapping, and personalization tactics to maximize engagement and conversions.
• Demonstrated experience in marketing operations management, campaign scheduling, and familiarity with marketing technology stack and tools for marketing automation, CRM, analytics, and reporting.
• Strong knowledge and hands-on experience with email marketing platforms and tools (e.g., Hubspot, Salesforce, SendGrid,etc.). Proficiency in email campaign management, email automation, audience segmentation, A/B testing, and email deliverability best practices. Proficiency in using email marketing analytics tools to track, measure, and analyze key performance metrics and KPIs.
• Experience: 8+ years of experience in managing email marketing campaigns, including hands-on experience with email automation tools and marketing operations management.

Why Join Us?

• Exponential Growth: RocketReach's business has nearly doubled every year since inception, and COVID has created tailwinds that have accelerated our growth.
• Strong Leadership: We have a genuine investment in our people and care that you are happy at work!
• Profitable not "Profitable": We're actually profitable. Unlike many other companies our size and age, we're not burning through millions to generate $1000s in income. We are actually comfortably profitable, and actively investing that profit in order to continue to scale the business.
• Close knit, distributed: RocketReach has a small, but hyper productive team. We're spread around the globe, yet constantly in touch. Each role we hire has an immediate, outsized impact on the business.
• Data not egos: Product at RocketReach is driven by agility and experimentation. Our decisioning is based on data, it is the currency on which we drive the business forward.
• Product and Engineering Driven: We strongly believe the quality of our Product will set us apart from the competition. We have a Product-led culture, with our Founders as our first engineers. Low tech debt has allowed us to scale the business with an extremely high caliber team.

Benefits & Perks

• Strong Leadership - we care that you are happy at work!
• Investment in culture and resources for a distributed team
• Medical, Dental, and Vision Insurance
• Competitive Salary
• 401(k) matching
• Incredible amount of autonomy

RocketReach is an equal opportunity employer. Qualified applicants will be considered regardless of race, sex, sexual orientation, gender identity, religion, disability, or protected veteran status.