Remote Email/Sms Specialist

We have partnered with a growing Omni-Channel retailer who is looking to expand their CRM and Email Marketing team.

Our client is well known in their space, well respected and offers a best in class customer experience.

The role is confidential but I'm happy to share details when you reach out.

WHO YOU ARE:

The Email Marketing Manager is responsible for managing customer engagement, creating relevant experiences and driving sales growth through the email marketing channel. The position is responsible for managing all aspects of email marketing, including: acquisition and file management; campaign management and sales forecasting; testing and optimization; deployment; and analytics and reporting. Responsibilities include driving innovation in the email marketing program through development of advanced email strategies, such as data privacy and compliance, segmentation, dynamic content and machine learning.

You will be expected to work well in a fast-paced, rapidly changing environment. You must be self-motivated, flexible, and capable of handling both tactical and strategic assignments. You must be very organized; detail-oriented; tenacious yet tactful; a strong problem solver; and able to work well under pressure. Most of all, you must be passionate about growth, merchandising, sales and marketing, multi-channel retailing, trend spotting and customer satisfaction.

PRINCIPAL ACCOUNTABILITIES:

• Responsible for planning the daily execution of promotional and brand marketing campaigns for both US & Canada; including planning and management of email content calendar, development of creative briefs, requests for creative assets, the management of the review/approval process before deployment and providing weekly reports of channel KPI’s.
• Manage email automations, channel planning and sales forecasting, including: planning and management of email strategic roadmap, technology integrations and projects; forecasting and reporting sales performance for each campaign, automation or newly added program; development of email content strategy and creative process; and management of testing/QA process.
• Optimization the email channel through frequent and ongoing testing and analysis. Create and manage test calendar, including collaboration with appropriate stakeholders for input; Communicate results and insights from tests to stakeholders.
• Oversee customer email acquisition and file management. Drive customer email acquisition through development and implementation of email acquisition strategies and tactics. Drive optimization of email file through data hygiene tactics and implementation of reactivation and retention strategies and tactics.
• Driving innovation in the email marketing program through development of file acquisition strategies, advanced email strategies, such as data privacy and compliance, segmentation, and dynamic content. Evaluate new approaches to email and other communication types, competitive benchmarking, industry best practices, new technology, and vendor capabilities to identify opportunities to improve email relevance, customer engagement, and sales.
• Deep focus on customer experience and driving customer engagement as a proxy for additional revenue.
• Manage email deployment for all email communications, programs, and channels. Ensure standard of flawless deployment continues to be met.
• Conduct frequent analysis of competitor programs for new opportunities.
• Responsible for high-level of collaboration with Buying, Merchandising and Brand Marketing teams to ensure email marketing campaigns are effectively supporting the business’s short and long-term goals.

DESIRED QUALIFICATIONS:

• Proven leadership skills, including the ability to influence peers and external partners.
• Bachelor’s Degree in Marketing, Communications, Merchandising or Business Administration preferred
• Demonstrated ability to thrive in a fast-paced, multi-tasking, team-oriented environment.
• Ability to learn on the fly, reacts quickly, and reprioritizes efficiently in response to changing needs and situations.
• Consistent positive attitude.
• 4+ years’ experience in email marketing or other analytical online marketing.
• Demonstrated initiative, creative problem-solving skills, organized.
• Experience with web analytics platforms/tools (Google Analytics, Core Metrics, etc.).
• Demonstrated passion for multi-channel retail, technology, e-Commerce, the internet, and marketing.
• HTML skills (3+ years) and experience with HTML editor tools and Photoshop.
• Demonstrated ability to work well under pressure in order to meet project deadlines.

REQUIRED TECHNICAL SKILLS:

• Expert or advanced knowledge of Microsoft Office, especially Excel.
• 4+ years’ experience working with standard web analytics tools (see list above).
• Demonstrated proficiency in MS Power Point.

COMPENSATION/BENEFITS:

$80,000-$95,000 base compensation- bonus eligible

WHO WE ARE:

Finding, hiring and retaining key professionals who will be at the heart of a business are critical components to an organization’s success. We are in the business of people. They are the focus of everything we do.

We recognize that no two companies are alike. That’s why we partner with our clients to offer a suite of talent solutions that can be scaled to fit their hiring needs and help them grow. Collaborating together, we address their key business needs and assess their talent strategies to keep them ahead of the curve, and ahead of the competition. Whether a company is looking to expand its team, outsource an entire project or something else in between, we have the expertise to deliver scalable talent strategies, regardless of the size and scope of the project.

PrincetonOne has a well-established reputation for delivering best-in-class talent solutions that exceed our clients’ expectations.

PrincetonOne is an equal opportunity employer

Remote Email/SMS Specialist - Remote