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Director Of Media Relations And News
Company | Saint Mary's College of California |
Address | Moraga, CA, United States |
Employment type | FULL_TIME |
Salary | |
Category | Higher Education |
Expires | 2023-07-03 |
Posted at | 11 months ago |
Background
- Manage media relations tools/systems (e.g. Cision) and MarCom’s administered web sites including SMC’s Faculty Experts Directory.
- Oversee interface between the College and the media, serving as the College’s spokesperson as backup to CMO/CCO.
- Contribute to and maintain editorial content over all news releases, op-eds, press statements, and letters to the editor.
- In collaboration with the president’s office, strengthen and promote positive, productive and constructive relationships with elected officials and their respective communications office/PIOs.
- Develop strong and mutually beneficial relationships with print, digital and broadcast outlets on a local, regional, national and international level.
- Devise and implement a news media outreach strategic plan that increases the impact of the College’s teachings, ideas, schools, programs and initiatives as well as proactively pitching news stories and faculty experts for successful placement.
- Collaborate in the development and management of the College’s NewsCenter and contribute material.
- Visualize and develop related promotional and follow- up materials including news releases, photography, videography, interviews, fact sheets and press kits as needed.
- Build and manage relationships with news organizations.
- Pitch and successfully place earned media in print, digital and broadcast outlets on a local, regional, national, and international level.
- Inform SMC’s senior leadership team of media requests and breaking news that impact the College’s operations and campus community members. Develop collaborative responses as needed.
- Use social media channels to effectively share and distribute stories, news and information and communicate with SMC’s audiences.
- Provide strategic communications counsel to content developers producing materials that promote the College’s brand, stature and encourage external support.
- Create, edit, and provide regular maintenance to web sites that are fundamental to the College’s mission (e.g. About, Facts, Public Health, etc.).
- Create, manage and track all applicable project timelines to ensure on time, high-quality deliverables.
- Create, manage and track applicable budgets to ensure on or under budget performance.
- Assist with external requests for photography and videography of and on College grounds.
- Ensure that all SMC’s communications are aligned with and reflect the mission and values of the Lasallian, Catholic heritage.
- Contribute expertise to College’s officers, schools, offices, departments, programs and SMC affiliates in developing and creating sophisticated, nuanced strategic communications.
- Develop and implement news content that position SMC, its faculty, alumni, research, students, teaching, and campus activities through various communication channels per assigned beats.
- Collaborate with stakeholders to develop and disseminate materials that strengthen and promote the College’s sponsorships, partnerships and joint ventures.
- Create and implement editorial content and news development infrastructure (e.g. assigned beats) and guidelines for SMC writers to act as communications/content and brand ambassadors consistent with SMC’s overall strategic goals and messaging. Proactively seek potential stories from throughout the campus community.
- As a member of the MarCom leadership team, partner and coordinate with colleagues on editorial/news content including copyediting support.
- Respond to changing needs or unusual/urgent events that occur in or near the College.
- Use social media channels to effectively share and distribute crisis communications-related information in order to inform SMC’s audiences and media outlets.
- Oversee the draft of news releases, media statements, key messages, and talking points.
- Prepare debrief and post-incident reports for follow up action items and assessment.
- Collaborate with all offices, departments, and schools to develop enhanced and effective communications to ensure consistent and appropriate messaging.
- Coordinate, develop and disseminate communications during an emergency or natural disaster including the development and implementation of disruption plans. Act as spokesperson and public information officer as needed and to serve as backup to CMO/CCO and Director of Media Relations. Actively participate in the Emergency Operations Center in accordance with U.S. Homeland Security guidance.
- Participate in cross-organizational activities/training (e.g. tabletop exercises) designed to improve organizational performance.
- As appropriate and necessary and in coordination with the CMO/CCO, provide strategic advice and guidance to the president, vice presidents, athletics director, and executive director of public safety.
- Develop and ensure successful implementation of MarCom’s crisis communications plan including roles and responsibilities.
- In collaboration with the Office of the President and Vice Presidents, develop strategic media/public relations plans to support the College’s key initiatives and events.
- Coordinate with the Office of the President, Vice Presidents, Executive Director of Public Safety, and others to develop and implement disruption plans.
- Acting as the College’s principal media representative, strengthen relationships with key stakeholders including speakers, donors, and sponsors by assisting with publicity and interview requests.
- Knowledge in budget development and management.
- KNOWLEDGE, SKILLS AND EXPERIENCE
- Knowledge or ability to quickly learn university/college infrastructure, policies and procedures, and strategic priorities.
- Ability to work on multiple projects simultaneously under deadline.
- Ability to work with executive leadership, high-profile donors and prospects, legislators, influencers, writers, editors, graphic designers, photographers and members of the media.
- Expert writing and editorial skills with the ability to effectively present ideas and concepts in presentation format.
- Thorough research and fact verification skills. Demonstrated expertise in producing professional publications, content editing and proofreading—including expert-level grammar skills.
- Expert ability to write and edit for a magazine or similar publication. Knowledge of print and digital magazine production.
- Strong writing, editing and proofreading skills, and ability to produce engaging copy quickly and efficiently. Skill in developing and pitching story ideas, conducting research and interviews, and checking facts.
- Excellent customer service and public relations skills. Expert networking and interpersonal skills including strong consultative skills to work with internal and external constituents.
- Skill in building strong rapport and working relationships with media outlets/reporters (local, regional, national) as well as faculty, staff, and students.
- Demonstrated ability to compose compelling news stories that not only convey but also humanize institutional messages and priorities through powerful narrative.
- Excellent organizational, oral, and written communication, collaboration and interpersonal skills.
- Higher education communications and media relations experience required.
- Minimum of five years of experience in a media relations role and/or in communications or public relations.
- Capacity to juggle multiple responsibilities simultaneously in a deadline-driven environment.
- Ability to effectively use digital platforms (e.g. Drupal content management system, Cision, Marketo) and project/communication management tools (e.g. Monday.com, Asana, Slack) to maximize productivity and communication goals.
- Expert knowledge and understanding of universities/colleges from an institutional perspective, including academic departments, administrative structures, organizational politics, and alumni relations.
- Thorough analytical and critical thinking skills.
- Expert at AP Style.
- Proven ability to manage large and complex issues through diverse and competing interests.
- Ability to craft messages that effectively reach a broad audience.
- Knowledge of current practices in writing content for websites, social media, and all other digital and printed communication.
- Ability to work in a fast passed, energetic and complicated environment.
- Bilingual or multi-lingual skills a plus.
- A positive attitude. Superior news judgement and outstanding communications skills and presence at all levels and for all audiences, nationally and internationally.
- Ability to coach and support senior leaders as spokespersons and to provide staff leadership and supervision.
- Excellent multi-tasking skills.
- Knowledge of public relations and strategic communications principles and best practices.
- Demonstrated team player with the ability to work with diverse groups.
- Excellent managerial skills: both people management and project management.
- Excellent customer service skills .
- Excellent public speaking skills.
- Ability to build strategic relationships with senior leadership and external stakeholders.
- Understanding of the legislative process.
- In applying for a position, candidates sign a consent authorizing a broader inquiry which may include reference checks, a motor vehicle check, and a third party background check.
- A resume
- The name and contact information for three (3) professional references.
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