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Director Of Marketing & Business Development - Ballparks Of America/Sho-Me
Company | The Sports Facilities Companies |
Address | Branson, MO, United States |
Employment type | FULL_TIME |
Salary | |
Category | Business Consulting and Services |
Expires | 2023-09-04 |
Posted at | 9 months ago |
DIRECTOR OF MARKETING & BUSINESS DEVELOPMENT - Ballparks of America/Sho-Me
- Maintain CRM system to maintain efficient tracking and record-keeping and to effectively market to teams throughout the country.
- Oversees all aspects of the marketing department including, but not limited to, annual strategy development, budget preparation, goal-setting and timeline management
- Utilize cross-marketing to motivate coaches and team representatives to purchase/utilize all available amenities and programs
- Sustains rapport with key accounts by making periodic visits; exploring specific needs; anticipating new opportunities
- Leads ABM campaign development and execution in collaboration with the sales team to accomplish sales and revenue goals
- Improves product marketability and profitability by researching, identifying, and capitalizing on market opportunities; improving product packaging; coordinating new product development
- Accomplishes objectives by planning, developing, implementing, and evaluating advertising, merchandising, and trade promotion programs; developing field sales action plans
- Develops impactful industry relationships with tourism offices, baseball organizations, and media contacts to position Ballparks as a national sports destination (and more)
- Succeeds in "telling the stories" - capturing and effectively marketing the experiential aspect of tournaments, events and activities
- Meets financial objectives by forecasting requirements; assisting in preparing an annual budget; scheduling expenditures; analyzing variances; initiating corrective actions
- Prepares and presenting regular reporting on marketing and business development strategy and results
- Oversees all aspects of the photography department, preparation, staff training, equipment use and care, quality of product (photo galleries) provided to customers and excellent customer service
- Conduct interviews with players, coaches, and spectators to promote facility experiences
- Participates in educational opportunities; reading professional publications; maintaining personal networks; participating in professional organizations
- Other duties as assigned by management
- Manages updates to the company(s) website(s), writes and distributes press releases, and managing social media accounts
- Represents the venue at various national, regional and local trade shows, job fairs, community meetings, governmental meetings, etc.
- Collaborates with Company's in-house marketing agency to organize and execute marketing initiatives
- Developing digital and print content
- Exhibits the values and principles of Company including accountability, collaboration, excellence and service
- Maintains business accounts on a variety of social media presence on Facebook, Twitter, Instagram, etc. and create on-campus social media campaigns
- Manages facility presence with industry publications, trade shows, and associations
- Manages marketing research to gain consumer insights (locally, regionally, and nationally) to identify key selling points for attracting corporate/organization relationships including sponsorship and financial partnerships, or business development activities
- Management of corporate website(s) in the WordPress platform, Microsoft Outlook, Word, Excel, and PowerPoint
- Entry level or beginner knowledge in Adobe Creative Suite, specifically in InDesign and Illustrator
- Bachelor's degree in business administration, marketing, or advertising; or a minimum of 5+ years' experience in a similar position
- Experience managing a marketing and/or business development budget; identifying and creating opportunities or promotions to deliver revenue goals
- Measures and reports marketing/advertising campaign analytics to ultimately measure ROI, efficiency, and effectiveness of campaign activity
- Must be a team player, deadline-driven, and available to work a flexible work schedule (e.g., nights, weekends, holidays and long hours)
- Uses multiple platforms or software for a variety of tasks such as cloud file management or project management
- Develops content and write with company voice in mind
- Excellent interpersonal, problem solving, verbal, and communication skills
- Must be able to work in varying weather conditions
- Must be able to lift 40 pounds to waist high
- May be required to sit or stand for extended periods of time both indoors or outdoors, and squat, stoop or bend
- Due to the nature of the sports facility, the Marketing Manager may be expected to work varied hours including holidays and weekends
- Will be required to operate a computer
- Facility has intermittent noise
-
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