Director Of Marketing And Brand

Position Overview

Since 1910, Boy Scouts of America (BSA) has encouraged personal growth by teaching youth how to set goals and achieve them with determination. BSA promotes a culture where youth, volunteers, and employees feel a sense of belonging-where every person feels respected and valued. We welcome families of all backgrounds to help prepare young people to serve as successful members and leaders of our nation’s diverse communities. Join us and help us mold the future leaders of America!

Are you a visionary marketer with a passion for making a positive impact? The Boy Scouts of America’s National Headquarters is seeking a dynamic and strategic Director of Marketing and Brand to lead the charge in promoting and advancing our organization’s mission, programs, and initiatives. If you’re ready to shape the future of Scouting and inspire generations to come, this role offers a unique opportunity to make a difference on a national scale.

In this role, you will have the opportunity to work with key stakeholders to identify and reinforce strategies increasing membership and participation across audience segments while leading the development and execution of comprehensive marketing strategies that promote and advance the organization’s mission, programs, and initiatives using market intelligence, social and digital media, field-level partnerships, communications, and promotion.

Responsibilities

• Other job-related duties as assigned.
• Manages and coaches staff and works with volunteers and key stakeholders across the BSA.
• Supports local council marketing.
• Fosters partnership and collaboration with cross-functional groups, and partners inside and outside the organization and with local councils.
• Maintains consistency across communications and field-level member development activities for better effectiveness and continuity.
• Supports efforts recruitment and retention of youth and volunteers.
• Manages budget.
• Leads national branding, campaigns, and messaging across all Scouting segments including multicultural markets.
• Identifies strategies and leads campaign development that drives revenue and participation.

Job Competencies:

• Ability: Strong aptitude for building trust, energizing organizations, maintaining customer focus, and influencing stakeholders effectively.
• Knowledge: Demonstrated expertise in social and digital media, branding, and marketing strategies.
• Skills: Proven ability to take initiative, drive results, build customer loyalty, and guide teams toward success.

Education

• Bachelor’s degree in marketing, journalism, communications or related field from an accredited college or university.

Qualifications

• A minimum of 8 years in marketing, brand development, or a related field, showcasing your expertise and proven track record.
• *Any work-related experience resulting in acceptable proficiency levels in the above Minimum Qualifications is an acceptable substitute for the above-specified education and experience requirements.
• Must pass a criminal history background check.

Benefits

Boy Scouts of America is an equal-opportunity employer. Benefits include major medical, prescription coverage, dental, vision, life insurance, short and long-term disability, accidental death, and a Match Savings plan. We also offer a generous PTO policy and BSA holiday observances.

Why Join Us: The Boy Scouts of America has been shaping the lives of young individuals for generations, and as our Director of Marketing and Brand, you’ll play a pivotal role in continuing this legacy. Your innovative ideas and strategic approach will directly impact the future of Scouting, helping us reach new heights and broaden our reach.

If you’re ready to take on this transformative role and contribute to the growth and success of the Boy Scouts of America, we encourage you to apply. Showcase your qualifications and experience by submitting your resume and a compelling cover letter detailing your vision for our organization’s marketing and brand strategies.

Note: Management reserves the right to modify and update job responsibilities and requirements as needed.

Join us in shaping the future of Scouting! Apply now to be our Director of Marketing and Brand.

*Please provide your salary requirements or range.