Director Brand Marketing Jobs

The Director of Brand Marketing will develop, extend, and socialize Main Event's overarching brand strategy and positioning, ultimately delivering an actionable omni-channel integrated marketing calendar. The Director of Brand Marketing will also be responsible for partnering with all relevant business partners to ensure brand consistency across all marketing and communications.
Responsibilities:

• Use 3rd party research, internal data, competitive intel along with internal business performance to develop and influence promo & pricing strategies and tactics to achieve business topline and bottom-line plans.
• Proactively identify areas where pricing is not aligned to strategy / guidelines and recommend actions to course correct.
• Partner closely with executive team and stakeholders to build campaigns/programs to attain all financial metrics and profitability goals.
• Provide guidance for integration between channels to unify and maximize the customer experience across the customer decision journey (awareness, engagement, loyalty).
• Promote guest centricity and ensures focus on creating great customer experiences to achieve our competitive advantage.
• Drive cross-functional partnership with Marketing, Finance, IT, Operations, Amusements and Legal to ensure alignment on Price and Promo strategies and the execution of these strategies.
• Be the glue that brings teams together to ensure key strategic initiatives achieve their full effect. Be a results-oriented, multi-tasker, driving cross-functional groups to decisions on strategically important questions.
• Develop customer learning plans with the business partners to inform long range planning.
• Build and drive implementation of omni-channel, integrated plans, specifically targeted toward delivering value.

Desired Skills and Experience

• Organizational skills with the ability to multi-task in order to meet deadlines.
• Proven and demonstrated experience creating and presenting strategic business plans.
• Demonstrated capacity to operate successfully in a fast-paced environment.
• Excellent communication, presentation and time management skills required.
• Proven leadership abilities working within a cross-functional team.
• Experience in managing multiple projects and vendors.
• 5+ years of marketing experience in a related industry
• Strong collaboration skills and the ability to communicate effectively at all levels.
• Bachelor’s degree in related field
• Strong personal initiative and ability to work independently.
• Professional demeanor; works well with others.