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Director Of Marketing And Communications - Paris Tx Usa
Company | Computronics Lab |
Address | Paris, TX, United States |
Employment type | FULL_TIME |
Salary | |
Category | Technology, Information and Internet |
Expires | 2023-06-11 |
Posted at | 1 year ago |
Director of Marketing and Communications - Paris TX USA - max salary $95,000 - full relocation
Must-Haves
POSITION SUMMARY:
The Director, Marketing & Communications leads and supports marketing and communications strategies for a designated LifePoint facility or group of facilities. The Director is responsible for development and oversight of marketing and communications strategies, working collaboratively with all departments to ensure all collateral materials, advertisements, communications, and activities accurately reflect and support LifePoint brand and message expectations. The Director has a dotted line reporting relationship to the HSC Marketing and Communications teams. Performs all other duties as assigned.
ESSENTIAL FUNCTIONS:
What makes you interested in working in Paris, Texas?
Interview Steps
Must-Haves
- Bachelors in marketing
- Exhibit a comprehensive understanding of healthcare regulatory and compliance (e.g., HIPAA).
- Minimum 5 years of related experience, preferably in healthcare.
POSITION SUMMARY:
The Director, Marketing & Communications leads and supports marketing and communications strategies for a designated LifePoint facility or group of facilities. The Director is responsible for development and oversight of marketing and communications strategies, working collaboratively with all departments to ensure all collateral materials, advertisements, communications, and activities accurately reflect and support LifePoint brand and message expectations. The Director has a dotted line reporting relationship to the HSC Marketing and Communications teams. Performs all other duties as assigned.
ESSENTIAL FUNCTIONS:
- Support the HSC Communications and Marketing Departments on additional projects and tasks as needed.
- Manages annual department budget and provides quarterly marketing spend reports to HSC.
- Develop marketing and communications strategy using data-driven, organizational best practices.
- Manage digital platforms for hospital and practices, including websites, social media, physician directory and online listings.
- Produces monthly report detailing summary of metrics and activities.
- Paid media strategies (traditional, digital and CRM)
- Regular and reliable attendance.
- Internal communications (employees and physicians)
- Serve as advertising conduit with local hospital leadership and HSC marketing.
- Perform other duties as assigned.
- Partner with Division Director for more complex situations and strategies.
- Serves as Facility Public Information Officer (PIO) and coordinates crisis communications with HSC Communications.
- Generate content for internal and external publications, press releases, collateral, social media, websites, and advertising as needed.
- Coordination/engagement of sponsorships and in community events
- Public relations/earned media
- Lead community engagement initiatives including planning and/or attending community events on behalf of the market including nights and weekends.
- Proactively identify opportunities to integrate Communications and Marketing strategies within Company and hospital initiatives.
- Management of Function Point and Spark portal, and any other support software
- Edit internal and external marketing and communications materials and ensuring consistency of message and brand identity.
- Has regular engagement with hospital CEO to ensure alignment on hospital priorities.
- Community and EMS newsletter
- Develops and implements marketing and communication plans, including:
- To perform this job, an individual must perform each essential function satisfactorily with or without a reasonable accommodation.
- Website and social media
- Position primarily serves both internal and external customers.
- Exhibit a comprehensive understanding of healthcare regulatory and compliance (e.g., HIPAA). Skilled in the application of policies and procedures. Knowledge of Business Office Standards and Recommended Practices
- Access to and / or works with sensitive and / or confidential information.
What makes you interested in working in Paris, Texas?
Interview Steps
- Paris Regional will determine what candidates to interview
- Initial interviews will be set up via Teams with department director
- Onsite final interview rounds
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