Director Of Marketing And Communications

Job Title: Director of Marketing and Communications -

Location: Paris TX USA - max salary $95,000 - full relocation

Must-Haves

• Minimum 5 years of related experience, preferably in healthcare
• Bachelors in marketing
• Exhibit a comprehensive understanding of healthcare regulatory and compliance (e.g., HIPAA)

POSITION SUMMARY:

The Director, Marketing & Communications leads and supports marketing and communications strategies for a designated LifePoint facility or group of facilities. The Director is responsible for development and oversight of marketing and communications strategies, working collaboratively with all departments to ensure all collateral materials, advertisements, communications, and activities accurately reflect and support LifePoint brand and message expectations. The Director has a dotted line reporting relationship to the HSC Marketing and Communications teams. Performs all other duties as assigned.

ESSENTIAL FUNCTIONS:

• Community and EMS newsletter
• Develops and implements marketing and communication plans, including:
• Manages annual department budget and provides quarterly marketing spend reports to HSC
• Proactively identify opportunities to integrate Communications and Marketing strategies within Company and hospital initiatives
• Has regular engagement with hospital CEO to ensure alignment on hospital priorities
• Website and social media
• Internal communications (employees and physicians)
• Develop marketing and communications strategy using data-driven, organizational best practices
• Support the HSC Communications and Marketing Departments on additional projects and tasks as needed
• Serves as Facility Public Information Officer (PIO) and coordinates crisis communications with HSC Communications
• Edit internal and external marketing and communications materials and ensuring consistency of message and brand identity
• Manage digital platforms for hospital and practices, including websites, social media, physician directory and online listings
• Paid media strategies (traditional, digital and CRM)
• Coordination/engagement of sponsorships and in community events
• Partner with Division Director for more complex situations and strategies
• Perform other duties as assigned
• Regular and reliable attendance
• Public relations/earned media
• Serve as advertising conduit with local hospital leadership and HSC marketing
• Management of Function Point and Spark portal, and any other support software
• Lead community engagement initiatives including planning and/or attending community events on behalf of the market including nights and weekends
• Produces monthly report detailing summary of metrics and activities
• To perform this job, an individual must perform each essential function satisfactorily with or without a reasonable accommodation
• Generate content for internal and external publications, press releases, collateral, social media, websites, and advertising as needed

Additional Information:

• Access to and / or works with sensitive and / or confidential information
• Position primarily serves both internal and external customers
• Exhibit a comprehensive understanding of healthcare regulatory and compliance (e.g., HIPAA). Skilled in the application of policies and procedures. Knowledge of Business Office Standards and Recommended Practices

Screening Questions

• What makes you interested in working in Paris, Texas?

Interview Steps

• Paris Regional will determine what candidates to interview
• Onsite final interview rounds
• Initial interviews will be set up via Teams with department director