Director Of Digital Analytics

Why Carnegie?

For more than 30 years, Carnegie has been a leader and innovator in higher education marketing and enrollment strategy, offering groundbreaking services in the areas of Research, Strategy, Digital Marketing, Lead Generation, Slate Optimization, Student Search, Website Development, and Creative that generate authentic connections.

We believe in the power of differences. We embrace every piece of our humanity and desire to celebrate the backgrounds, perspectives, worldviews, and individual demographic and psychographic identifiers that have shaped and continue to shape who we are. We seek to nurture a culture of inclusion across race, gender, age, religion, sexuality, personality, cognition, physical ability, and other dimensions of identity. Finally, we are committed to actively working towards creating a more just, equitable environment for everyone—no exceptions.

About this Opportunity:

Carnegie is looking for an innovative and strategic Director of Digital Analytics to join our growing Digital Marketing Services team. The Director of Analytics will lead a team of Google Analytics Specialists and will be responsible for analytics and dashboard consulting engagements for our external clients. These projects are a mix of technical analytics work and data/behavior analysis. This person will also work closely with our internal teams as an expert on Google Analytics tracking, attribution, Google Looker Studio, and BigQuery. This person must have a complete understanding of Google Analytics and Google Looker Studio, a passion for data, and an entrepreneurial spirit to continue to grow our analytics products and services.

Responsibilities:

• Providing thought leadership and acting as a subject matter expert in the design and development of analytics solutions
• Leveraging Google Analytics capabilities to access external client implementations and configuration to provide consultative guidance on GA issue remediation
• Project management skills to help develop project plans for long-term client consulting engagements and collaboration with Account Management to coordinate timelines, budgets, and project priorities
• Presenting about analytics on webinars, sales pitches, client meetings, and industry-led speaking engagements
• Managing a growing team of analytics professionals, ensuring constant improvement in their professional skills, and guiding in the execution of their responsibilities
• Providing analytics scope and pricing for proposals and RFPs, driving incremental growth by identifying potential new opportunities with existing clients to provide additional services
• Collaborating with VP, Digital Strategy in managing revenue and forecasting for the Analytics team
• Ownership of the Google Analytics product, driving product development, innovation, and growth
• Driving marketing and education for the analytics product through the creation of internal and client-facing pieces such as white papers, blogs, case studies, and training documents
• Being the analytics subject matter expert on sales calls supporting product line growth

Qualifications:

• Deep understanding of the reporting and administration of Google Analytics 4
• Comfortable in a client-facing role as an expert consultant
• Ability to work across teams, build relationships, and manage projects
• 5+ years of analytics experience, specifically with Google Analytics
• Proficiency in Python or R a plus
• Expert knowledge of Google Looker Studio, Google Tag Manager, BigQuery and SQL a must
• Ability to communicate and articulate effectively to varying stakeholders (external and internal)
• 3+ years in a management role
• Knowledge of Google Analytics/digital marketing attribution models
• Knowledge or experience in higher education a plus

You Should Join Us!

We’re a fast-growing and innovative company, set apart by our incredible people. We’re a supportive, fun-loving group with diverse interests and talents. In addition to getting to work with fantastic people and do work you love, here are some items you can list in your “pros” column:

• 401(k) with company match
• Entrepreneurial approach and spirit
• Flexible work environment (remote, in-office, and hybrid roles)
• Half-day summer Fridays
• Generous holiday and PTO package
• Private health / dental / vision
• Fun company events and laid-back culture
• Industry exposure and professional development
• Opportunities for advancement
• Growing company with a family feel