Creative Director, Global Marketing

Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 115,000 colleagues serve people in more than 160 countries.

Working at Abbott

At Abbott, you can do work that matters, grow, and learn, care for yourself and family, be your true self and live a full life. You’ll also have access to:

• A company that is recognized as one of the best big companies to work for as well as a best place to work for diversity, working mothers, female executives, and scientists.
• Career development with an international company where you can grow the career you dream of.
• A company recognized as a great place to work in dozens of countries around the world and named one of the most admired companies in the world by Fortune.
• Tuition reimbursement, the Freedom 2 Save student debt program and FreeU education benefit - an affordable and convenient path to getting a bachelor’s degree.
• Free medical coverage for employees* via the Health Investment Plan (HIP) PPO
• An excellent retirement savings plan with high employer contribution

The salary for this role is between $156,400 and $312,800.

The Opportunity

The Abbott Diabetes Care Division is seeking an extremely intuitively strategic, and deeply experienced, creative leader for our Global Marketing team, with a charge of building out an in-house multi-disciplinary team of creatives. Across visual and brand design, photography, video, experiential, interactive, and social, this creative leader stewards the visual brand and focuses on creating meaningful engagements between our brand and rapidly-growing community. We exist to positively transform the lives of all people impacted by diabetes and are looking for a creative leader to help us trailblaze our creative path towards realizing this ambition.

Candidates must demonstrate the ability to lead a creative process from its strategic start to its executional finish, and will have a strong track record of developing breakthrough ideas and award-winning marketing campaigns and design experiences. Candidates must be accomplished in the process of working collaboratively to translate research, company goals, and high-level strategic direction into inspiring and successful design solutions and executions.

Reporting to the Sr. Director, Global Marketing, the Creative Director will be working in partnership with cross functional marketing and strategy roles, product managers, and product marketing leads. They will be responsible for developing creative solutions that define and enhance creative ideas from concept through execution. This role requires strong design expertise and deep understanding of design systems, brand design, and UI/UX.

You'll be entrusted with the FreeStyle brand and expected to push forward the way it’s expressed through brand campaigns, packaging, brand/product experiences, and other communications. S/he will be able to translate business and marketing purposes into big ideas that can be executed brilliantly across various initiatives and mediums.

What You’ll Work On

• Negotiate with senior leadership, customers or agency partners to influence decisions across areas
• Proactively identify and solve the most complex problems that impact ADC’s creative mission and product ambitions
• Demonstrate a deep understanding and appreciation for system thinking and help to build documentation for others to develop on-brand creative
• Understand Abbott’s key business drivers and immediately respond to communication needs.
• Ability to build an internal creative organization that sets the creative standard for all ADC marketing work from Brand VI through to integrated marketing cam paigns with a focus on graphic design, copywriting, photography, event/ experiential and interactive territories.
• Manage and develop diverse staff, contractors, freelancers and vendors.
• Transform rough ideas and general concepts into final creative.
• Coordinate, collaborate and align key partners for optimal creative product that pushes our business forward.
• Ensure that deliverables adhere to strategic brief, ADC’s brand foundations and value propositions.
• Consistently uplevel the design and quality of our craft by bringing impactful ideas to the table and seeing the best of them through to fruition with an extreme attention to detail.
• Inspire, generate, and develop ideas that are strategically-informed, channel agnostic, and deeply integrated between all touch-points and product experiences.
• Partner with Brand Strategists, Art Directors, Product Marketing Managers, Experience Designers, Brand Managers, and occasionally freelance talent to guide and develop work that is of the highest quality and greatest consistency.
• Oversee and provide art direction for photography shoots and illustration work, as needed.

Required Qualifications

• 12+ years design and creative direction experience, preferably a mix of product and brand-side in- house experience with global companies.
• Bachelor’s Degree in a related field or an equivalent combination of education and work experience

Preferred Qualifications

• Collaborative in nature, both within the department and beyond.
• Empathy for the customer, and empathy for individuals on a creative team.
• Must independently develop and prioritize alternate and contingency plans to handle unexpected situations and problems that arise at major meetings.
• Must be capable of developing strategic plans and solutions in support of domestic and global marketing and branding initiatives. These plans must be communicated, managed and measured to the rest of the organization. The incumbent must understand the diversity of cultures that we work with and products used internationally.
• A strong design process and experience working toward solutions across various media.
• Portfolio is packed with innovative, impactful and acclaimed work that demonstrates your ability to lead and develop designs that resonate culturally and influence business results.
• Must have the ability to clearly define goals and objectives for the department and determine a strategy to achieve them.
• Individual must have a breadth of experience to establish and maintain credibility across functions and with senior management.
• Experience in a quick-moving and cross-functional focused environment
• Master’s Degree or MBA preferred.
• Must be effective in dealing with conflict and construct win/win solutions.
• Experience working directly with talent and creators to collaborate on campaigns
• Must be able to make difficult and time-sensitive decisions during a project that leave little room for error and have wide-ranging impact on business and costs.
• Must be able to hire, train, and motivate individuals who possess a high level of creativity.
• Flexibility and dependability.
• Proven ability to create and direct high-quality campaign creative
• Strategic + Systems based thinking – your work is built upon insights and systems, not simply creative whims.
• Collaborative and team oriented approach
• Must be able to apply a variety of new and emerging technology principles to the marketing/advertising environment.
• Experience managing a high volume of creative and campaign types in parallel
• Incredible organization, communication, prioritization, and decision-making skills.
• Proficient in Digital, Social, AV, and Print advertising formats and top of class creative benchmarks
• Must be able to matrix-manage multiple projects with a variety of clients and deadlines.
• A current portfolio of work is required for each applicant
• Significant experience in consumer technology marketing, digital health experience beneficial but not required.
• International experience or experience working with global teams

Apply Now

• Participants who complete a short wellness assessment qualify for FREE coverage in our HIP PPO medical plan. Free coverage applies in the next calendar year.

Learn more about our health and wellness benefits, which provide the security to help you and your family live full lives: www.abbottbenefits.com

Follow your career aspirations to Abbott for diverse opportunities with a company that can help you build your future and live your best life. Abbott is an Equal Opportunity Employer, committed to employee diversity.

Connect with us at www.abbott.com, on Facebook at www.facebook.com/Abbott and on Twitter @AbbottNews and @AbbottGlobal.

The salary for this role is between $156,400 – $312,800