Director Of Communications Jobs

Key responsibilities

• Own the communications strategy that will maintain Pano AI’s position as the leader in climate disaster preparedness technology and active wildfire detection. This includes defining several communications “motions” and strategies that are repeatable and can be proven to achieve the business objectives cost-effectively, e.g. awards, trade shows, news moments, social media, etc.
• Serve as a strategic communications thought partner to the CEO and executive team, providing counsel and key insights that strengthen long-term brand reputation and drive greater, positive awareness
• Define and lead a comprehensive and cohesive communications strategy and structure, inclusive of all communications disciplines, including both internal and external
• Establish KPIs and measure and report on communications' contribution to revenue opportunities, including preparation of Board Meeting materials
• Craft inspiring and empowering narratives that consistently convey the seriousness of the problems we are tackling and the challenges our customers face, positioning our brand as a the leader in our industry, and that reinforce Pano’s mission-focused values
• Build and maintain relationships with key journalists with an interest in Pano AI and our industry
• Collaborate with Pano’s sales and outreach teams to identify and cultivate relationships with key “validators” and ensure we have sufficient and appropriate validators in our roster to support key interviews as they arise
• Lead tactical operations from planning through execution, with ultimate responsibility for narrative, campaigns, media relations, and crisis contingency planning as well as the editorial calendar and supporting tactics including social media, thought leader engagement, executive appearances, press conferences, trade shows, and other public speaking engagements
• Raise awareness about Pano AI’s network expansion across geographies and customer verticals, to build a “network effect” to accelerate sales growth. Colorado and Australia have both been examples of this strategy at work successfully

Qualifications

• Natural storytelling talent grounded in an exceptionally clear communication, artful use of language, and expert knowledge of grammar
• Experience working inside of a PR agency, ideally supporting fast-paced B2B clients
• 2+ years early/growth-stage start-up experience
• Exceptional operational skills and a demonstrated ability to drive tactical initiatives to completion, despite changing circumstances and unexpected obstacles
• Proven track record of media engagement at previous firms and relationships with current, relevant journalists, editors, producers, industry analysts, and thought leaders; ideal candidates will have relationships in the utility and/or government sectors and/or Climate Tech
• 10+ years of experience in public relations and corporate communications; must have worked within a mission-driven B2B business. Climate Tech experience preferred
• Belief in Pano AI’s mission, empathy for the stakeholders we serve, a desire to excite our customers, and curiosity and interest in our technology
• Track record of collaborating and communicating with stakeholders across internal teams and external partners