Manager, Brand Communications Jobs

The Brand Media Network team raises awareness, drives relevance, and encourages trial of Red Bull by amplifying brand marketing initiatives via the media network (communications, content, programming and partnerships). The team also ensures the brand and can are properly represented and communicated by the entire company. The team acts as the brand ambassador and custodian across the organization and provides ongoing education and consultation on brand attributes, tone of voice, branding, proper can integration with toolkits, trainings, and best practices.
RESPONSIBILITIES
Areas that play to your strengths
All the responsibilities we'll trust you with:

• COMMUNICATIONS Lead national integrated communications campaigns (Earned, Managed, & Owned) for national Brand Marketing projects such as new product launches, consumption occasion campaigns, collegiate marketing projects, and consumer activations Secure earned traditional and social media coverage in beverage trade, mainstream, and lifestyle media, and on Red Bull athletes', dancers', artists', and partners' channels Cultivate and engage relevant opinion leaders and partners to amplify brand marketing initiatives Ideate and consult on short and mid-form video content (emphasis on social content), to amplify brand marketing initiatives Advise on distribution and programming plans of campaign content and materials
• BRAND MANAGEMENT Liaise across the full Red Bull organization to ensure the brand/can is properly represented and communicated Provide ongoing education and consultation on brand attributes, tone of voice, branding, proper can integration, etc. with toolkits, trainings, and best practices Identify opportunities in marketing and media to integrate product, occasion messaging, and general brand attributes
• CONTENT STRATEGY, CREATION and DISTRIBUTION Help coordinate strategic and impactful video content in an authentic and credible way around brand marketing projects Support in creating the content strategy, establish engagement and reach targets, support in concept development, and be a part of the execution and distribution Commission content related to global student projects, product launches, and occasion campaigns including social, mid-form and live content Coordinate with in-house and third-party producers to identify content opportunities, create scalable formats, assign project leads and guide productions Collaborate on distribution strategy for content across Earned, Managed, and Owned channels Monitor content performance, traffic and usage trends alongside Programming and Analytics
• GENERAL MANAGEMENT & PLANNING Contribute to annual business planning process and help deliver a full-year plan that supports the brand marketing plan with communications, content, programming and partnerships Maintain tools and systems to track, optimize and recap campaign successes Share insights and best practices with our organization and key team members

EXPERIENCE
Your areas of knowledge and expertise
that matter most for this role:

• Excited about innovation and open to strategically taking risks and pushing the envelope
• Bachelor's degree preferred or experience in lieu of degree
• Outstanding storytelling skills and a finger on the pulse of mainstream media trends and news
• Collaborative mentality is a must
• Move projects forward without daily direction and management
• Bring people together, motivate individuals, and hold them accountable to their responsibilities
• Cultivate relationships across departments, industries, and geographical regions
• Experience in content creation and distribution
• 7+ years of integrated communications (PR, content, social) experience required with high profile brands or agency account management
• English, additional languages an advantage
• Project manager - planning and organizing is a top strength

• Permanent
• Benefits eligible
• Travel 10-20%

WHERE YOU'LL BE BASED
Santa MonicaCalifornia, United States
United StatesRed Bull North America
JOIN THE TEAM