Director, B2B Marketing

Company Description

EBG is an e-commerce solutions provider specializing in travel and entertainment, and also offering retail products and services, voluntary benefits and insurance.

EBG powers a robust portfolio of technology solutions and operates a network of employer and membership-based platforms reaching a captive audience, providing leading brands with incremental distribution opportunities. EBG's expanded network reaches over 100 million users from participating companies and closed loop affinity and membership groups.

EBG owns and operates one of the largest and most comprehensive employee savings programs in the country — serving over 40,000 corporate clients through its proprietary platforms TicketsatWork, Plum Benefits, Working Advantage and Beneplace.

EBG is a b2b2c company headquartered in Miami (Aventura), with offices in New York, Orlando, Ormond Beach, Austin and Las Vegas. We offer a hybrid work environment with a balance of collaboration and flexibility.

The Director of B2B Marketing is responsible for the strategic creation and execution of marketing efforts (across email, digital, and print) to acquire new corporate clients, grow existing user base, and launch new services/products. In this role, you will work directly with the leaders of the Product, Sales, and Account Management departments to identify new and creative approaches to convert both corporations and their employee base.

To be successful, you will have deep expertise in reaching a business audience, knowledge of what levers to use across the entire sales funnel, and can influence business leaders to support our efforts, which focus on employee base adoption.

• Ideate (and manage) the rollout of new product lines; marketing messaging and materials via Salesforce/Marketo, site placements and talking points
• Analyze performance metrics and use actionable insights to prioritize and optimize marketing channels and efforts
• Maintain efficient and effective processes to execute custom marketing for marquee clients.
• Provide continued development and direction of the B2B/B2B2C brand, tone and image. Oversee creative (copy/visual) development to ensure adherence. Maintain a mindset as the voice of the client
• Responsible for leading B2B marketing team to increase engagement and revenue from existing and new clients
• Support the sales and client service teams in meeting their respective goals and in executing the campaigns
• Support the UI/ UX and develop content for B2B client acquisition experiences and existing client tools and experience
• Lead strategy and attendance of live and/or virtual events including project planning, content, participants and talent, registration process, event hosting technology, and follow-up communication.
• Lead associate communications strategy and maintain tools to support sales and account management teams in awareness of B2B campaigns, version-controlled collateral, processes, FAQs, etc.
• Develop marketing briefs and project plans to provide vision and direction for campaigns and initiatives
• Manage direct reports in the execution of all efforts, including providing direction, communication strategy, best-practices, implementing processes and QA, prioritization and deadlines, etc.

Qualifications

• Hands-on email marketing automation and execution experience is a must – preferably Marketo
• Prior work experience with selling to corporate HR teams in the benefits, health, or recruiting space is ideal
• Experience supporting a sales and service team
• 7+ years marketing experience - B2B (B2B2C or B2C)
• Consistent track record of exceeding annual KPI goals (company acquisition, product utilization, revenue)
• Salesforce experience or similar tool required
• Adobe Analytics or Google Analytics experience is required
• Proven results in increasing brand/product awareness
• Ability to work in a hybrid setting

Additional Information

EBG offers outstanding employee benefits including:

• Fitness Centers (location dependent)
• Additional Voluntary Benefits
• Paid Holidays
• Most benefits begin the first of the month after your start date
• Medical, Dental & Vision
• Short Term Disability, Long Term Disability (Company Paid)
• Company Paid Basic Life and AD&D
• 3 Weeks of PTO + 5 Personal Days
• Annual Day of Giving
• Paid Holiday Break from Christmas to New Year
• 401k Match
• Flexible Work Arrangements
• Share in the FUN! EBG gives $1000 per year in Tickets-At-Work gift cards to full-time employees to experience and enjoy the savings marketplace!

The statements contained herein reflect general details as necessary to describe the principal functions of this job, the level of knowledge and skill typically required, and the scope of responsibility, but should not be considered an all-inclusive listing of work requirements.