B2B Digital Specialist

ICP DAS USA Inc. is looking for an exceptional individual who is meticulous in detail and has a passion for B2B marketing.Our ideal candidate is someone who is organized, expert in google ads, expert in google analytics, content creator, and more.A qualified candidate needs to have experience in B2B Marketing with a bachelor’s degree. Experience marketing B2B electronics, with lead generation and SEO, a plus.

Responsibilities

·Take the lead and responsibility in managing Google ads, Bing ads, and YouTube ads within budget.

·Create content, including blogs, technical articles, and websites for our industrial automation solutions.

• Perform SEO research to develop new content, optimize existing content, and devise tactics to continuously improve performance.

·Create monthly ad campaigns, keyword and industry research, updating and monitoring the ad copy, tracking conversions, targeting the right audience, and creating or applying an ad structure.

·Creating and optimizing ad copies and landing pages.

·Ability to operate and comprehend google analytics tools.

·Managing a variety of PPC campaigns across devices.

·Copy writing knowledge and experience in the marketing domain.

·Making suggestions on Marketing-related issues.

·Prepares and presents google reports by collecting, analyzing, and summarizing sales data.

·Assist in creating content and strategies for newsletter.

·Manage YouTube ads and assist in creating content.

·Manage Social Media accounts

Skills and Qualifications

Bachelor’s degree in Marketing, Business, Communications, or Engineering. 2-5 years proven working experience in digital marketing, particularly within the (Industrial Automation- a plus). Demonstrable experience leading and managing email, social media, and or display advertising campaigns. Solid knowledge of website and marketing analytics tools such as cpanel and clicky. Experience in setting up and optimizing PPC campaigns. Knowledge of digital marketing software, including Google Analytics, Adobe Analytics, WordPress.Experience in Photoshop a plus. Experience with A/B testing and content optimization. Proven experience with content creation for blogs, websites, case studies, and social media