Digital Pr Integrated Projects Manager

Position
Position Overview
Focused on digital PR efforts across all three categories – makeup, skincare, and fragrance – with an emphasis on executing influencer campaigns and developing strategy to support a 360-degree integrated approach with e-retail, media, and affiliate team needs. Additionally, support the Digital PR Manager + Director in strategy implementation and influencer campaigns across all categories.
This position works in conjunction with the Public Relations Manager (who focuses more on image-boosting global campaigns) to support the 360-degree strategy of Public Relations.
The role requires the ability to liaise and communicate internally with the Central team in our Paris based office, and with various departments in North America, such as Marketing, Sales Promotion, and Fashion Public Relations.
Principal Duties And Responsibilities

• Working with Dior.com team and marketing on affiliate programming
• Implement new launch strategies across all three categories as directed by the Central team and Public Relations Director
• Maintain a strong understanding of competitor activity and activity within the competitive beauty landscape
• Creator discovery and retention
• Track, analyze, and monitor monthly digital results in Tribe Dynamics, identifying key insights to optimize brand strategy — contribute to the increase of digital rankings
• Digital campaign activations for cross functional teams (e-retail, e-comm, media, etc.) & talent management
• Foster and maintain relationships with key influencers
• Optimize streamline communication
• Identify new and emerging digital talent and grow the influencer network for Dior Beauty
• Work closely with the Digital PR Manager to ensure a 360-degree partnership for all social media coverage
• Overall support of Digital PR Team
• Affiliate programming
• Monitor, analyze and communicate Digital PR results
• Support relationships with cross functional teams and Central teams
• Conduct research to support PR planning
• Evaluate opportunities for partnerships and gifting based on talent data analytics
• Focus on data analytics on Tribe Dynamics and Julius
• Optimizing data analytics tools on hand
• Own outreach and negotiations for digital activations
• Maintain & develop relationships with talent
• Oversee execution of digital activations start to finish

Supervision Received
Digital PR Director
Profile

• Excellent communication and interpersonal skills; able to communicate across the organization at all levels
• Ability to demonstrate tact and discretion in preparing, disclosing, and handling information of a confidential, controversial, and sensitive nature
• Strong planning and organizational skills with a sense of priority and attention to detail
• 4-5 years of digital PR / influencer marketing experience
• Experience working within a global scope
• Ability to implement strategy and has an enthusiasm to proactively present learnings and suggest new ideas
• A working understanding of Tribe Dynamics and EMV
• Excellent time management skills and the ability to adapt well to change and multi-task
• Strong relationships with beauty / fashion / lifestyle influencers and key players in the beauty industry

Additional information
All your information will be kept confidential according to EEO guidelines.
LVMH Inc. uses the published salary range as a guideline to provide our employees with market competitive pay while allowing for flexibility to recognize and reward various levels of expertise, performance and tenure.
While the published salary range is a good faith reflection of the targeted salary level for the position, LVMH Inc. reserves the right to pay outside of the published salary range of $89-133k.