Associate Manager, Integrated Marketing

Reporting to the Associate Director of Integrated Marketing, the Integrated Marketing Associate Manager’s primary focus will be to help craft sales strategies and creative solutions in response to RFPs, RFIs and general sales requests as well as to help build a roster of off-the-shelf and custom program offerings to support and drive the sales process. He/she will also develop and maintain new and existing sales materials to illustrate product & sponsorship offerings and facilitate sales efforts.

KEY RESPONSIBILITIES:

• Create client presentations
• Collaborate and brainstorm with sales in the creation of digitally led opportunities to meet advertiser/agency objectives
• Play a key role in the awards submission process
• Execute proposed campaign and marketing solutions
• Leverage existing research tools & resources to tell the iOne Digital story and value proposition in response to RFPs and Proactive Pitches
• Help enforce the framework and process to manage the execution and implementation of sales campaigns
• Comply with Network and Urban One’s mandatory trainings and adhere to related course deadlines
• Develop marketing materials communicating the go-to-market strategy and digital sales positioning inclusive of category decks, sponsorship tentpoles and other relevant material to help drive incremental sales
• Respond to RFP, RFI and general Sales Requests: concept and formulate both large- and small-scale ideas into innovative, marketable programs that are custom-made for specific client initiatives and their associated KPIs
• Help educate the sales organization on product and content offerings
• Manage internal and external vendor relationships
• Help oversee and manage the iOne Digital Sales Site
• Accompany sales team on calls
• Translate and integrate materials from editorial, One X Studios, video and product departments into sellable concepts and presentations
• Champion and help implement the vision and go-to-market strategy and digital sales positioning
• Create and distribute post-campaign recap with quantitative and qualitative results

CRITICAL COMPETENCIES FOR SUCCESS:

• Highly motivated and self-directed with the ability to work well both independently and as proactive teammember
• Passionate about pop culture, black culture, and the media space
• General knowledge and understanding of other media platforms (television, audio, social)
• Excellent project management, time management and organization skills with attention to detail
• Ability to work in a dynamic environment
• Ability to complete multiple tasks and high volume of work on short deadlines and follow through on assigned tasks with limited supervision

EDUCATION/QUALIFICATIONS:

• Minimum 4-years at a media company or sales/marketing organization, preferably in an Integrated Marketing or Sales Development role, where responsible for sponsorship development, presentation, and execution
• Team player mindset and mentality
• Dedicated and driven work ethic
• BS / BA degree in a related field or equivalent professional experience
• Strong presentation skills and comfortable speaking in front of groups of all sizes (5-50)
• Outstanding computer skills, including proficiency in Microsoft Office Products, Canva, ClearSlide, Custom Show; knowledge of Adobe Photoshop a plus
• Excellent writing and communication skills
• Creative thinker with strong problem-solving skills