Associate, Integrated Digital Marketing - Institutional

R231477

Description

About this role

The integrated digital marketing Associate on BlackRock’s Americas Institutional Business’ (AIB) marketing team will play a pivotal role in developing, implementing, and reporting on lead generating digital marketing campaigns across search, LinkedIn and email automation. This role reports to the head of digital marketing for AIB and partners closely with our segment and brand teams to improve outcomes across AIB’s digital marketing efforts, especially our email marketing. The integrated digital marketing associate will be responsible for managing and optimizing our email communications, including event invitations, automated lead generating campaigns and newsletters, as well as our email marketing database. This role requires an outstanding combination of skills spanning marketing channels, all needed to successfully engage and qualify clients and prospects across our digital ecosystem.

The ideal candidate will possess a superb attention to detail, technical proficiency and a consistent record of achieving measurable commercial outcomes. Strong analytical skills will be critical to interpret data, generate insights and make data-driven decisions to optimize campaign performance.

Key Responsibilities

• Conduct detailed keyword research to identify high-value target keywords and optimize campaigns for maximum reach and relevancy within budgets.
• Develop and maintain standard operating procedures for email marketing and database administration, ensuring consistency and standard methodologies across AIB.
• Lead all aspects of the management and optimization of our marketing automation platform, including the development of workflows, lead generating campaigns and automated email sequences.
• Handle and optimize LinkedIn advertising campaigns, including Sponsored Content, Sponsored InMail, Text Ads, and Dynamic Ads, to improve reach, click-through rates (CTRs), and conversions.
• Collaborate with internal teams to find opportunities to enhance contact profiles to better personalize and target campaigns.
• Collaborate with cross-functional teams, including editorial, product teams, segment teams and web teams, to ensure experiences across platforms deliver a cohesive message and seamless user experience to drive conversions.
• Develop and implement comprehensive search engine marketing (SEM) strategies to drive traffic to priority web pages.
• Maintain relationships with external agencies and internal technology partners to improve SEM performance and explore new opportunities for growth.
• Supervise and analyze campaigns across channels, providing regular reporting and insights to drive continuous improvement.
• Optimize campaign performance across channels through testing – copy, layout, imagery, CTAs etc.
• Ensure marketing database accuracy, using standard processes for list management and data hygiene.
• Develop and complete comprehensive LinkedIn marketing strategies to drive engagement around segment specific priorities.
• Develop and implement impactful email marketing campaigns including crafting email templates, managing email distribution lists, and partnering closely with editorial on content.

Requirements

• Proficiency in using SEM platforms, such as Google Ads and Bing Ads, and familiarity with tools keyword research tools like Google Search Console and Conductor.
• In-depth knowledge of LinkedIn's advertising options, targeting capabilities, and standard methodologies for campaign management.
• Experience managing and reporting on targeted LinkedIn campaigns
• Excellent written and verbal communication skills.
• In-depth knowledge of search engine marketing principles, including PPC advertising, keyword research, bid management, and performance tracking.
• Strong project management skills and ability to handle multiple projects simultaneously.
• Strong analytical skills and experience with data analysis and reporting across marketing channels.
• Experience leading marketing automation platforms, such as Marketo, Eloqua, or HubSpot.
• Ability to work collaboratively in a cross-functional team environment.
• Basic HTML knowledge required.
• Experience running marketing contact databases, including data segmentation and list management.
• Demonstrated ability in email marketing, preferably in a B2B environment.
• Bachelor's degree in marketing, communications, or a related field.

For New York City only: The salary range for this position is $104,500 - $120,000. Additionally, employees are eligible for an annual discretionary bonus, and benefits including heath care, leave benefits, and retirement benefits. BlackRock operates a pay-for-performance compensation philosophy and your total compensation may vary based on role, location, and firm, department and individual performance.

Our Benefits

To help you stay energized, engaged and inspired, we offer a wide range of benefits including a strong retirement plan, tuition reimbursement, comprehensive healthcare, support for working parents and Flexible Time Off (FTO) so you can relax, recharge and be there for the people you care about.

Our hybrid work model

BlackRock’s hybrid work model is designed to enable a culture of collaboration and apprenticeship that enriches the experience of our employees, while supporting flexibility for all. Employees are currently required to work at least 3 days in the office each week, with the flexibility to work from home up to 2 days a week; some business groups may require more time in the office due to their roles and responsibilities. Beginning in September, all employees will shift to at least 4 days in the office per week, with the flexibility to work from home 1 day a week. We remain focused on increasing the impactful moments that arise when we work together in person – aligned with our commitment to performance and innovation. As a new joiner, you can count on this hybrid model to accelerate your learning and onboarding experience here at BlackRock.

About BlackRock

At BlackRock, we are all connected by one mission: to help more and more people experience financial well-being. Our clients, and the people they serve, are saving for retirement, paying for their children’s educations, buying homes and starting businesses. Their investments also help to strengthen the global economy: support businesses small and large; finance infrastructure projects that connect and power cities; and facilitate innovations that drive progress.

This mission would not be possible without our smartest investment – the one we make in our employees. It’s why we’re dedicated to creating an environment where our colleagues feel welcomed, valued and supported with networks, benefits and development opportunities to help them thrive.

For additional information on BlackRock, please visit @blackrock | Twitter: @blackrock | LinkedIn: www.linkedin.com/company/blackrock

BlackRock is proud to be an Equal Opportunity and Affirmative Action Employer. We evaluate qualified applicants without regard to race, color, national origin, religion, sex, sexual orientation, gender identity, disability, protected veteran status, and other statuses protected by law.

BlackRock will consider for employment qualified applicants with arrest or conviction records in a manner consistent with the requirements of the law, including any applicable fair chance law.