Integrated Marketing Manager Jobs

JOB TITLE: Manager- Integrated Marketing

SERVICE LINE: Integrated Marketing

REPORTS TO: CEO

LOCATION: This role is fully remote within the U.S

EMPLOYMENT TYPE: Permanent Full Time Position

Company Background & Overview

Gutenberg Communications is a global, full service strategic communications firm that harnesses the power of the printed page, computer screen, mobile application, social network, traditional event and everything in between to help global companies build global brands.Our strengths include in-depth insight into media landscapes, endless imagination, strong relationships with influential international media and analysts, and an unwavering commitment to our clients.

Founded in 2004, the company is headquartered in New York City with offices in Silicon Valley, Singapore, London, New Delhi, Bangalore, Hyderabad, Mumbai and Pune.We specialize in technology, financial services, real estate, healthcare, education, and not for profit causes.

Summary & Overview of the Position

As Manager – Integrated Marketing, you will have the opportunity to build brands for start-ups, and multinational and global companies expanding in the U.S. markets. You would be responsible for managing client accounts and teams in the development and execution of the client’s Integrated Marketing strategy. You will have the opportunity to collaborate across service lines and markets such as US, UK, and India in executing the Communication strategies for key accounts in line with Gutenberg’s growth trajectory.

If you are a self-starter, proactive, someone who looks to take initiative, and can thrive in a young, entrepreneurial environment, this role will be most suited for you, as you develop and grow your expertise multi geographically.

Primary responsibilities include and are not restricted to the following.

Strategic account management:

• Deliver high quality business strategies, solutions, tools and services to clients which enable them to achieve their communication objectives.
• Lead Gutenberg’s existing and potential business to build and deliver strategic operational plans across clients.
• Create and manage quality content for all client deliverables.
• Skilled at Media relations with a good understanding of the media landscape and ability to build clients media presence and placements across national, and local media outlets.
• Manage communication strategies and actively consult with key clients to address Public Relations and Integrated Marketing objectives.

Business Revenue Growth and Business Development:

• Drive new business opportunities, including bringing in new leads, drafting proposals and presentations, managing timelines, budgets and execution.
• Increase visibility on global RFP’s and pitches. Researching, developing and submitting RFP’s and proposal for new business pitches.
• Responsible for cross selling and up selling opportunities with existing clients.
• Support business growth for assigned accounts and ensure client retention and growth.
• Foster long-term relationships with clients, and key stake holders.

Team management & Knowledge sharing:

• Guide and review work of junior teams.
• Ensure best practice development and knowledge sharing across the organisation.
• Build and sustain strong and long-lasting relationships with internal stakeholders.

Additional responsibilities:

• Exhibit strong organizational skills, ability to meet tight deadlines without compromising quality, while juggling multiple channels of activity and a demonstrated ability to work independently.
• Other responsibilities may be assigned from time to time as required.

Knowledge, Skills and Abilities

We would like our ideal candidate to be someone who can demonstrate or possesses the following:

• A thorough understanding of PR trends, media landscape and industry overview.
• Effective communication skills to collaborate across teams, media, and clients seamlessly.
• Master’s or bachelor’s degree in Public Relations/ Communications/Media/Marketing
• A creative mindset
• Ability to multi-task, set priorities and manage expectations
• Ability to take initiative and work collaboratively
• Familiar with media and research databases like Cision and Factiva.
• Good working knowledge of contemporary media and its operations.
• At least 5 years of PR related experience with adequate working knowledge of the IT/ Tech industry.

Leadership / Cultural Competencies

• Committed to building strong teams, looks to develop solid relationships and elicit collaboration.
• High-energy individual with strong work ethic, high expectations for performance, and who can lead by example.
• Interpersonally savvy, relates well to people throughout the organization.
• Is a self-starter and proactive, who looks to take initiative.
• Does not need a lot of hand holding, and can thrive in a young, entrepreneurial environment.
• Ability to think strategically.
• Although not a requirement, we are interested in candidates that have or identify with the following characteristics:
• Looks to ask questions / has a spirit of inquiry.