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Digital Paid Media Specialist

Company

Shot Of Art
Address United States
Employment type FULL_TIME
Salary
Expires 2023-12-14
Posted at 10 months ago
Job Description

PLEASE NOTE: IT IS IMPORTANT TO US THAT YOU HAVE EXPERIENCE IN START-UP LAUNCHES. We are looking for a person with the ability to work with narrow segments of audiences.



Responsibilities


  • Track KPIs to assess performance and pinpoint issues
  • Participate in forming effective paid search strategies
  • Find ways to reduce risk of click fraud
  • Oversee account campaigns on paid promotion platforms (e.g. Google Ads, YouTube, Bing Ads, Facebook, LinkedIn, Twitter Ads, native, and other paid/programmatic platforms)
  • Research keyword selection and audience targeting
  • Keep abreast of SEO, SEM, and PPC trends
  • Suggest and develop new campaigns across multiple channels
  • Produce reports for clients / management (e.g. GA Dashboards, Google Data Studio, Power BI)
  • Work with ad platforms and vendors
  • Monitor budget and adjust bids to gain better ROI
  • Launch and optimize various PPC campaigns
  • Counsel on writing effective copy for search ads


Job Requirements


  • Experience with analytics tools (Google Analytics, Tag Manager, WebTrends, Facebook Insights, Facebook Ads Manager, LinkedIn analytics, LinkedIn Campaign Manager, Twitter Insights, Twitter Ads, etc.)
  • Analytical thinking with strong math skills
  • Familiarity with multiple platforms (e.g. Google Ads, YouTube, Bing Ads, Facebook, LinkedIn, Twitter, native, programmatic)
  • Excellent communication skills
  • Proven experience as a PPC Manager or Digital Marketing Specialist
  • AdWords certification is a plus
  • 5+ years of experience directly managing Google Ads, Bing Ads, and/or social platform ads accounts
  • Experience in data analysis and reporting
  • Proficient in MS Office (particularly Excel)



CV & portfolio to [email protected]