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Email Marketing Specialist Jobs

Company

ACI
Address , Dallas, Tx
Employment type FULL_TIME
Salary
Expires 2023-10-04
Posted at 9 months ago
Job Description

Email Marketing Manager

Invited is currently accepting applications for an Email Marketing Coordinator/Specialist with Salesforce Account Engagement (Pardot) (or similar email automation platform) experience. This role will work directly with the Invited Pardot team on email marketing initiatives and report to the Email Marketing Manager.

Responsibilities Include:

  • Support automated program strategy and creation within Pardot (prospect and Member nurturing) including the use of dynamic content and personalization
  • Create optimized email templates aligned with current best practices for responsive design, increased engagement/calls to action and consistent branding (HTML knowledge is preferred)
  • Support lead generation via Pardot forms and accurate UTM parameter tracking
  • Provide Pardot-focused training to Invited clubs and corporate teams, including email creation, guidance on subject lines and messaging, list building and activating campaigns
  • Remain a subject matter expert on Pardot technical skills and best practices by continuing education.
  • Assist in production, deployment and reporting of partnership emails on a weekly basis

Job Requirements and Preferred Skills:

  • 3+ years of email marketing experience
  • Bachelor’s degree in Marketing or related field preferred
  • Experience using Salesforce Account Engagement (Pardot) or Salesforce Marketing Cloud (or similar email automation platform), preferably with experience with Sales Cloud (or Service Cloud) sync
  • Knowledge of email best practices – subject lines, layout, targeting, deliverability and CAN-SPAM laws
  • Preferred technical skills: HTML, CSS and Bootstrap
  • Excellent written and oral communication and leadership skills; ability to train and present content to other Pardot-users
  • Ability to provide campaign reporting and insights
  • Strong organization skills and attention to detail

Work Location: Hybrid - Dallas / Fort Worth Metroplex Preferred

Job: Sales and Marketing

Schedule: Regular | Full-time