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Marketing Specialist Jobs
Company | BenQ North America |
Address | Plano, TX, United States |
Employment type | FULL_TIME |
Salary | |
Category | Appliances, Electrical, and Electronics Manufacturing,Computers and Electronics Manufacturing |
Expires | 2023-08-13 |
Posted at | 10 months ago |
Join the BenQ Team!
Are you ready to be a part of a globally trusted brand, where cutting-edge technology meets exceptional talent? BenQ is an award-winning display solutions provider for lifestyle and business including; gaming monitors, projectors, and even interactive displays like BenQ Board for education. Our core values focus on “Bringing Enjoyment ‘N’ Quality to Life”.
Reporting to the Consumer & Data Products Senior Director, the eSports Product Marketing Specialist will be responsible for optimizing strategic marketing content, digital marketing planning and execution and data analysis, social media management, and supporting operations. There is a strong focus on target audience and customer engagement, extending to event organizers, LAN centers, and other businesses.
Duties & Responsibilities:
- Participate in key eSports product launches, go-to-market campaigns, and product training to gamers & channel partners
- Assist in the growth of the ZOWIE business to increase brand awareness through different marketing tools and initiatives
- Aid in social network postings, website updates, and 3rd party eCommerce page updates
- Aid in social network postings, website updates, and 3rd party eCommerce page updates
- Be a brand ambassador with an in-depth understanding of all ZOWIE eSports products
- Support operations (processing evaluation units & managing trial programs, & calendar event tracking)
- Google Ads, social media ads, and other digital marketing and data analysis
- Assist in the development of creative assets and localize content for eSports advertisements, banners, eCommerce sites, e-mail campaigns, commercials, and other digital marketing assets
Required Experience, Knowledge, Skills, and Abilities:
- Good understanding of Google Analytics with an ability to organize, track and analyze data per campaign
- Knowledge of the overall PC & Console eSports market & related products & games
- Proficient in using Microsoft Word, Excel, PowerPoint, Outlook
- Minimum of 2-5 years of proven experience in product marketing or social media/ influencer marketing
- Detail-oriented and able to work well under deadlines and perform multiple tasks effectively and concurrently in a changing environment
- Prior experience with on-site operations for events
- Relationship builder with excellent interpersonal, effective oral and written communication
Education:
Bachelor's degree required: Business, Marketing, and Communications, or related field preferred
Compensation:
Based on experience; we offer a competitive base salary plus a bonus
Position Type:
- Full-Time
- Regional Travel Required
- Office Based
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