Demand Generation Manager Jobs

As a part of the Vispero/TPGi marketing team, the Demand Generation Manager will be responsible for developing and implementing marketing programs to drive predictable and scalable quality pipeline creation and top-line revenue growth. They will develop and implement a multi-channel acquisition marketing strategy for the Enterprise market, understand the customer lifecycle and buyer's journey, and drive programs to progress that journey. They will be hands-on and will utilize a range of channels, campaigns, and activities to generate brand awareness and leads. They will work collaboratively with the sales, marketing, and product teams to align campaign efforts, and use data and analytics to measure and improve performance.

Scope of Work

The duties listed below are intended only as illustrations of the various types of work that may be performed. The omission of specific statements of duties does not exclude them from the position.

• Synthesize quarterly and annual business objectives to create a well-aligned demand generation strategy with clearly defined messaging, metrics, budget, and benchmarks.
• Forecast, analyze, and evaluate the effectiveness of all demand generation and awareness activities. Based on analysis, find opportunities to drive program efficiencies, improve campaigns to meet goals and accelerate prospects through the buyers' journey.
• Align product launch functions to understand their priorities and through campaigns and other initiatives, enable them to meet their objectives (pipeline targets and overall business goals). Maintain a feedback loop to identify areas of improvement.
• Evaluate, select, and lead outside vendors that contribute to demand creation programs.
• Report on program activities on a monthly and quarterly basis, including cost per opportunity dollar, trends, conversion to opportunity rates, key pipeline drivers, contribution to the sales pipeline, value, etc. The right candidate is passionate about performance and impact.
• Design and implement integrated, targeted brand and lead campaigns to the Enterprise market, across email, digital, nurture programs, Account Based Marketing, (ABM), live and virtual event experiences, etc. to meet identified lead and pipeline targets.
• Research and leverage insight on personas (buying process, media consumption) to develop successful campaigns.
• Understand and translate new and existing product capabilities and value propositions into compelling marketing materials to drive leads.
• Partner with Marketing Ops to build and scale email nurture programs in HubSpot to drive responses and push qualified leads further down the funnel for conversion.

Supervisory Responsibilities

• None

Required Knowledge/Skills/Abilities

• Seasoned project management skills to effectively manage multiple projects with various timelines and prioritize tasks effectively.
• Hands-on experience with marketing automation, CRM and other key marketing software - preferably Hubspot and Salesforce.
• Experience marketing to Enterprise market preferred.
• Excellent verbal and written communication skills.
• Strong analytical expertise to set measurable goals and evaluate campaign effectiveness.
• Ability to shift roles seamlessly between operating strategically and leading day-to-day tactical execution. Experience driving projects from conception to delivery.
• 5+ years of experience designing and implementing B2B demand generation programs, preferably for Enterprise market.
• Experience building multi-channel customer acquisition strategies, testing, optimizing, and scaling successful lead generation programs.
• A deep understanding of the marketing funnel and have implemented successful ABM/campaign techniques, in close collaboration with Sales and Account Management, to drive value at each phase of the customer journey.

Education and Experience

• Bachelor's degree from four-year college or university; and two to four years’ related experience and/or training; or equivalent combination of education and experience.

Physical Requirements

The above statements are intended to describe the general nature and level of work being performed by the person assigned to this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of the position.

If you have a passion for excellence and want to work with an outstanding team of experts, working in an exciting, challenging, fast-paced environment for the world’s leading assistive technology company, please send your resume to [email protected]

The typical salary range for this position is USD $78,500- $87,500 based on experience and geographic location. This position is USA remote.