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Vice President Of Demand Generation
Company | Fivetran |
Address | United States |
Employment type | FULL_TIME |
Salary | |
Category | Software Development |
Expires | 2023-08-16 |
Posted at | 10 months ago |
From Fivetran’s founding until now, our mission has remained the same: to make access to data as simple and reliable as electricity. With Fivetran, customer data arrives in their warehouses, canonical and ready to query, with no engineering or maintenance required. We’re proud that more organizations continue to leverage our technology every day to become truly data-driven.
Who We Are
Fivetran automates data movement out of, into and across cloud data platforms. We automate the most time-consuming parts of the ELT process from extracts to schema drift handling to transformations, so data engineers can focus on higher-impact projects with total pipeline peace of mind. With 99.9% uptime and self-healing pipelines, Fivetran enables hundreds of leading brands across the globe, including Autodesk, Condé Nast, JetBlue, Lufthansa, Morgan Stanley and Pitney Bowes, to accelerate data-driven decisions and drive business growth. Fivetran is headquartered in Oakland, California, with offices around the world.
About The Role
As the VP of Demand Generation for Fivetran, your primary responsibility will be to lead and manage a team of strong leaders and subject matter experts, including a global campaign team, customer acquisition team and marketing operations team. Your role will involve developing and executing strategies to generate demand and engagement with our target audiences, and drive customer acquisition and pipeline for the company's data movement platform and products.
What You’ll Do
Strategy Development
What You'll Bring To The Table
This range represents base salary only and does not include incentive for sales roles, equity, or benefits, if applicable.
Pay Range
$300,000—$350,000 USD
Perks And Benefits
We’re honored to be valued at over $5.6 billion, but more importantly, we’re proud of our core values of Get Stuck In, Do the Right Thing, and One Team, One Dream. Read about us in Forbes.
Fivetran brings together high-quality talent across the globe to make data access as easy and reliable as electricity for our customers. We value and recognize that our customers benefit from having innovative teams made of people from many backgrounds, experiences and identities. Fivetran promotes diversity, equity, inclusion & belonging through attracting, recruiting, developing and retaining a diverse workforce, not only because it is the right thing to do, but because it helps us build a world-class company to better serve our customers, our people and our communities.
To learn more about Fivetran’s culture and what it’s like to be part of the team, click here and enjoy our video.
To learn more about our candidate privacy policy, you can read our statement here.
Who We Are
Fivetran automates data movement out of, into and across cloud data platforms. We automate the most time-consuming parts of the ELT process from extracts to schema drift handling to transformations, so data engineers can focus on higher-impact projects with total pipeline peace of mind. With 99.9% uptime and self-healing pipelines, Fivetran enables hundreds of leading brands across the globe, including Autodesk, Condé Nast, JetBlue, Lufthansa, Morgan Stanley and Pitney Bowes, to accelerate data-driven decisions and drive business growth. Fivetran is headquartered in Oakland, California, with offices around the world.
About The Role
As the VP of Demand Generation for Fivetran, your primary responsibility will be to lead and manage a team of strong leaders and subject matter experts, including a global campaign team, customer acquisition team and marketing operations team. Your role will involve developing and executing strategies to generate demand and engagement with our target audiences, and drive customer acquisition and pipeline for the company's data movement platform and products.
What You’ll Do
Strategy Development
- This role will develop CAC and CPL strategy and budget guidelines for global teams, owning the playbook for how the teams maximize investment and results while continuing to maintain efficient spend
- Collaborate with the executive team to define the demand generation strategy and new customer acquisition strategy aligned with the company's overall business objectives and target markets
- Provide leadership and guidance to the teams that report to this role, ensuring effective coordination, communication, and goal alignment
- Develop and manage team goals, performance metrics, and professional development plans. Ensure that the team is equipped with the necessary skills, resources, and technology to support the company’s revenue growth goals
- Foster a culture of continuous improvement, collaboration, and accountability
- Coach and develop team members, providing guidance, feedback, and support to enhance their skills, knowledge, and professional growth
- Monitor campaign performance metrics, lead generation activities, and customer acquisition efforts
- Use data-driven insights to identify opportunities for improvement, optimize campaigns, and achieve objective and key results (OKRs)
- Work closely with cross-functional teams, including marketing, sales, product, and analytics, to ensure the demand generation efforts are aligned with sales goals and product messaging
- Foster strong collaboration and communication channels across departments
- Develop and manage the demand generation and customer acquisition budget, allocating resources effectively to maximize campaign performance and return on investment (ROI)
- Determine operations budget and the tool requirements needed for the team, including research, RFP development and selection and then working with marketing and systems team to manage deployment
- Collaborate with external vendors, agencies, and partners to leverage their expertise, resources, and technologies for enhanced demand generation outcomes
What You'll Bring To The Table
- Smart, collaborative and the right mix of bias for action while holding high standards for execution
- Will be a domain expert for both campaigns and customer acquisition
- You will be data driven and able to act as both player and coach when needed
- Excellent leadership skills, with the ability to effectively work collaboratively with global cross-functional teams, located throughout North America, EMEA and APAC
- Proven track record of driving revenue growth through operational efficiency, data-driven decision-making, and strategic planning
- 10+ years experience in a high-growth SaaS company(ies) with a minimum of 5+ years proven experience in a senior marketing leadership role(s)
- Demonstrated ability to develop and execute campaigns and programs
- Strong working knowledge of Marketing systems, strategies, and best practices
- Strong project management skills and organizational skills, with the ability to prioritize and manage multiple projects simultaneously, such as building new processes and dismantling current processes that no longer fit
- Strongly preferred: Bachelor's degree in Business, Marketing, or a related field; MBA is a plus
- Leader who is thorough, organized and able to handle a wide range of complex issues, with the ability to articulate a vision, set of goals, and a game plan while inspiring others to embrace and follow the plan
- Expert analytical and problem-solving skills
- Exceptional communication and presentation skills, both verbally and in writing
This range represents base salary only and does not include incentive for sales roles, equity, or benefits, if applicable.
Pay Range
$300,000—$350,000 USD
Perks And Benefits
- 100% employer-paid medical insurance*
- Professional development and training opportunities
- Company virtual happy hours, free food, and fun team building activities
- RSU stock grants
- May vary by country - please reach out to your recruiter for more information
- Monthly cell phone stipend
- Generous paid time-off policy (PTO), plus paid sick time, inclusive parental leave policy, holidays, and volunteer days off
We’re honored to be valued at over $5.6 billion, but more importantly, we’re proud of our core values of Get Stuck In, Do the Right Thing, and One Team, One Dream. Read about us in Forbes.
Fivetran brings together high-quality talent across the globe to make data access as easy and reliable as electricity for our customers. We value and recognize that our customers benefit from having innovative teams made of people from many backgrounds, experiences and identities. Fivetran promotes diversity, equity, inclusion & belonging through attracting, recruiting, developing and retaining a diverse workforce, not only because it is the right thing to do, but because it helps us build a world-class company to better serve our customers, our people and our communities.
To learn more about Fivetran’s culture and what it’s like to be part of the team, click here and enjoy our video.
To learn more about our candidate privacy policy, you can read our statement here.
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