Community Manager- Youth To The People

Job Title: Community Manager- Youth to the People
Location: El Segundo, CA
Who We Are
For more than a century, L’Oréal has devoted its energy, innovation, and scientific excellence solely to one business: Beauty. Our goal is to offer each and every person around the world the best of beauty in terms of quality, efficacy, safety, sincerity and responsibility to satisfy all beauty needs and desires in their infinite diversity.
At L'Oréal Luxe our mission is to provide our consumers the best products and brand experience by making it unique. Our portfolio is composed of 14 highly aspirational and multi-expert luxury such as Lancôme, Yves Saint Laurent, Giorgio Armani, KIEHL’S, URBAN DECAY, IT COSMETICS and YOUTH TO THE PEOPLE as well as lifestyle and couture brands such as RALPH LAUREN, MAISSON MARGIELA, AZZARO, VALENTINO, PRADA, VIKTOR & ROLF AND MUGLER.
What You Will Do
The Community Manager - a creator content expert - will be the hands-on keyboard expert engaging with the brand community via comments/posts (DM and on platform) for the brands’ social media channels and earned creator content to develop deeper relationships and grow the brand community. This candidate will hone the voice of the brand to ensure all community interactions are on message with the proper elevated tone of voice required by the brands in the L’Oréal LUXE portfolio. This person will work in collaboration with brand teams (marketing, social, CRM, ecomm, etc.) to bring engaged community members deeper into the brand and create brand love across channels.
Job Duties And Accountabilities

• Actively engage & monitor communication with influencers that mention the brand via core social media channels - IG/FB, TikTok, Pinterest, etc. (via DM and in feed)
• Monitor & report on community health metrics, and contribute to weekly reports showcasing performance of priority social channels
• Make data-based recommendations to the organization to elevate the voice of the consumer, and impact how we show up with our communities
• Coordinate with Marketing, PR, CRM, Ecomm and Customer Relations teams (L’Oréal Le Care) to develop and execute effective strategies that foster community growth and loyalty
• Analyze and report social channel and activation performance to quantify the effectiveness of campaigns and drive scalable learnings
• Identify and maximize social media listening and analytics tools for variety of projects including monthly summaries, launch reports, content deep dives, competitive benchmarking
• Actively participate in weekly/monthly real time optimization calls with the LUXE Division community management lead
• Develop community/fan group strategies and activations to help continuously drive authentic relationships
• Actively monitor and engage – where appropriate – with earned influencer content to further build partnerships with influential talent
• Grow the US A&I Market share by generating sustained partnerships by identifying core community members and pulling them into the advocacy and influence funnel for the brand
• Regularly track, analyze, and report on the performance of campaigns, content, and overall sentiment analysis

Key Challenges, Issues and Complexity
This individual is observant, clever, and has something additive to say that is going to get people to click the "like" button. This individual is closely in-tune with the overall social conversation, and can quickly identify trends, and engagement opportunities for the brands to take part.
The individual must possess the ability to pivot quickly as this function is in constant evolution and the landscape is changing by the minute. This person must bring a collaborative mentality to the Advocacy & Influence space with a mindset of team success in all activations throughout the organization.
This individual is excited to dig into the data and identify learnings and insights that will help the greater division and its brands develop new creative content strategies, formats, and ways of reaching audiences.
This individual has strong time management skills, with the ability to juggle multiple priorities and meet deadlines in a fast-paced, often-changing environment. This individual is also a proactive problem-solver, with the ability to anticipate obstacles and quickly generate alternate solutions/ideas.
Required Qualifications
What We Are Looking For:

• Experience in community building and influencer campaign management
• Strong analytic skills in assessing ROI for impact of efforts
• Passion for beauty, trends, social media, and storytelling
• 3+ years of experience in Influencer Marketing, Community Management and Social Media
• Luxury and/or beauty experience preferred
• A natural relationship builder with the ability to work well with a network
• Proven writing skills (technical and creative)
• College Degree
• Must demonstrate flawless attention to details, be a team player, multi-tasker, creative thinker
• Strong organizational and communication skills, and the ability to manage multiple workstreams simultaneously

This individual is excited to dig into the data and identify learnings and insights that will help the greater team develop new content formats and ways of reaching audiences.
Preferred Qualifications

• Relevant Industry Certifications
• Advanced Degrees

What’s In It For You

• Access to Company Perks (VIP Access to L’Oréal’s Internal Shop for Discounted Products, Monthly Mobile Allowance)
• Access to Mental Health & Wellness Programs
• Hybrid Work Policy (3 Days in Office, 2 Days Work from Home)
• Salary Range: $90k-$110k base salary + bonus
• Employee Resource Groups (Think Tanks and Innovation Squads)
• Learning & Development Opportunities (Unlimited Access to E-learnings, Lunch & Learn Sessions, Mentorship Programs, & More!)
• Competitive Benefit Package (Medical, Dental, Vision, 401K, Pension Plan)
• Flexible Time Off (Paid Company Holidays, Paid Vacation, Vacation Buy Program, Volunteer Time, Summer Fridays & More!)

Don’t meet every single requirement? At L'Oréal, we are dedicated to building a diverse, inclusive, and innovative workplace. If you’re excited about this role but your past experience doesn’t align perfectly with the qualifications listed in the job description, we encourage you to apply anyways! You may just be the right candidate for this or other roles!
We are an Equal Opportunity Employer and take pride in a diverse environment. We would love to find out more about you as a candidate and do not discriminate in recruitment, hiring, training, promotion, or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status.
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We are an Equal Opportunity Employer and take pride in a diverse environment. We do not discriminate in recruitment, hiring, training, promotion or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status.
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