Brand Manager - Local Sales

Gannett Co., Inc. (NYSE: GCI) is a subscription-led and digitally-focused media and marketing solutions company committed to empowering communities to thrive. With an unmatched reach at the national and local level, Gannett touches the lives of millions with our Pulitzer Prize-winning content, consumer experiences and benefits, and advertiser products and services.
Our current portfolio of media assets includes The USA TODAY NETWORK, which includes USA TODAY, and local media organizations in 43 states in the United States, and Newsquest, a wholly-owned subsidiary operating in the United Kingdom. We also own digital marketing services companies under the brand LocaliQ, which provide a cloud-based platform of products to enable small and medium-sized businesses to accomplish their marketing goals. In addition, our portfolio includes one of the largest media-owned events businesses in the U.S., USA TODAY NETWORK Ventures.
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The Multi-Location Brand Manager will be responsible for the successful execution of digital marketing programs and media plans that support the strategic goals and revenue objectives of LOCALiQ's Brand partners. Reporting to the Vice President of Multi-Location Brands, this role will focus on a go-to-market strategy to drive revenue growth within strategic accounts across platforms, concentrating in search, SEO, social, targeted display and general digital solutions.
This individual should be skilled in managing client relationships as well as developing and driving strategies to grow existing brands.
In this role you will:

• Measure and report performance of all marketing campaigns, assess ROI and KPIs.
• Collaborate with advertising sales executives, local sales leadership, and other regional resources to develop integrated marketing solutions and build presentations that incorporate research, insights, creative concepts and other complex information for client proposals and report reviews.
• Assist in analyzing marketing data (campaign results, conversion rates, traffic etc.) to help shape future marketing strategies.
• Serve as a subject matter expert at industry events, trade shows and client conventions.
• Execute marketing and sales support plans, including implementation of regional and corporate segments and client strategies and market development strategies
• Define brand strategy and deliver measurable growth of brand product and revenue adoption.
• Execute marketing campaigns to ensure content and brand messages are consistently built across multiple channels
• Create, execute, and manage custom marketing campaigns supporting multi-channel sales strategies and initiatives
• Develop opportunities and drive active participation in business organizations and industry groups that lend to the business growth areas.
• Drive multi-media marketing solutions sales focusing on the large, local business sector with local or regional decision makers, often with multiple decision makers and influencers.
• Brainstorm, contribute and develop ideas in support of all brand marketing programs.
• Collaborate with key stakeholders across product, client services, client solutions and sales operations to strengthen and elevate strategic relationships with regional and national brands.
• Articulate the LOCALiQ | USA TODAY Network value proposition and prove ROI with data.
• Work closely with cross-functional B2B teams and sales enablement partners

Qualifications

• Ability to work remotely and independently
• Be a self-starter with the ability to work independently in a highly demanding, fast-paced environment. Ability to work with C-level clients, corporate and matrix organizations.
• Thorough understanding of marketing elements (including traditional and digital marketing such as SEO/Social media etc.) and market research methods
• Strong creative thinker and effective troubleshooter
• Background in market research and application
• Sales experience with digital marketing products and services preferred
• Expert level computer skills, including MS Office, marketing software (Adobe Creative Suite & CRM) and applications (Web analytics, Google Adwords, etc.)
• Demonstrated success as marketing specialist, project manager or similar role
• Strategic, technical marketing, media planning & research skills, interpersonal collaboration skills, and solid sales management understanding
• Demonstrate strong organizational and project management skills to manage multiple ongoing projects with a strong sense of ownership, drive, and urgency.
• Ability to pull and analyze research, develop effective marketing presentations and relay strategies to internal and external partners
• Demonstrable experience in marketing, data analytics and tools

#LI-Remote
The annualized base salary for this role will range between $34,200 and $80,500. Variable compensation is not reflected in these figures and based on the role, may be applicable. Exact compensation may vary based on skills, experience, location, and union representation, if applicable.
Gannett Co., Inc. is a proud equal opportunity employer committed to building and maintaining a diverse workforce. As such, we will consider all qualified applicants for employment and do not discriminate in connection with employment decisions on the basis of an applicant or employee’s race, color, national origin, ethnicity, ancestry, citizenship status, sex, gender, gender identity, gender expression, religion, age, marital status, personal appearance (including height and weight), sexual orientation, family responsibilities, physical or mental disability, medical condition, pregnancy status (including childbirth, breastfeeding or related medical conditions), education, genetic characteristics or information, political affiliation, military or veteran status or other classifications protected by applicable federal, state and local laws in the jurisdictions where Gannett employs employees. In addition, Gannett Co., Inc. will provide applicants who require a reasonable accommodation, as a result of an applicant’s disability or religion, to complete this employment application and/or any other process in connection with an individuals’ application for employment with Gannett Co., Inc. Applicants who require such accommodation should contact Gannett Co., Inc.’s Recruitment Department at [email protected].