Beyond Yoga - Vp Of Ecommerce

Beyond Yoga is a luxury athletic and lifestyle clothing brand rooted in the belief that you deserve to look and feel amazing whether you’re headed to the studio or staying in. Prioritizing quality from the start, our clothing is made in the USA with luxuriously soft fabrics, ethical manufacturing processes, and rigorous fit testing. We offer a range of sizes (from XXS to 4X in many styles) so that everyone can wear Beyond Yoga. Quality, inclusivity, and attention to detail aren’t just catch phrases for us, we apply them to everything we do inside the company walls and out.
In September 2021 we joined Levi Strauss & Co., one of the world’s largest brand-name apparel companies and a global leader in jeanswear. Beyond Yoga will operate as a standalone brand within LS&Co. LS&Co. will provide resources to help Beyond Yoga achieve its goals of brand building, store opening, category expansion and global distribution.
Headquartered: Los Angeles, CA.
Employees: 100+ and growing
Role Overview
Reporting into the CEO/Founder, the Vice President of eCommerce will play a strategic role on the leadership team in expanding and driving the company’s Ecommerce business. With at least 10 years of experience in similar leadership roles, the Vice President of eCommerce will partner closely with brand marketing, creative, design, operations, external agencies and the entire leadership team. In this role, you will provide thought leadership, communicate strategic direction and execute a successful eCommerce / Growth plan. You will be responsible for developing the strategy and execution to create a best-in-class digital consumer experience. This includes customer acquisition, conversion, retention and customer satisfaction across all eCommerce touchpoints.
Core Responsibilities

• Be the expert on new, relevant technologies to help drive consumer experience including but not limited to website optimization and personalization.
• Execute and scale an acquisition strategy through both online and offline marketing channels including search engine marketing (SEM), Direct Mail, Paid Social, search engine optimization (SEO), external partnerships and other direct marketing programs.
• Maintain and evolve a robust testing framework to expand the volume & pace of learning across the business. You should love a good a/b test and almost no decisions can’t be tested.
• Foster continuous improvement; ensure that all marketing activities are efficient, effective and scalable.
• Create, implement and drive strategy, execution and analysis of Beyond Yoga’s online marketing efforts based upon strict investment allowables and lifetime value metrics
• Conduct experiments to constantly improve effectiveness of spend including optimizing campaign creative, copy and audiences.
• Coordinate with marketing to help drive and measure public relations and influencer marketing
• Synthesize and share campaign results, insights and best practices across the company
• Manage external partners to optimize and expand upon existing marketing campaigns. Evaluate the own vs. rent approach for each marketing channel.
• Develop an ongoing consumer insight feedback loop with consumers to help support and drive key business decisions and the overall consumer experience. Report on ongoing findings.
• Continuously identify, test and implement new marketing channels while measuring existing channels for a portfolio effect which drives proper KPI’s.
• Balance profitability and customers LTV through continuous improvement on the site experience and a laser like focus on customer satisfaction.
• Build and lead reporting and analytics across all channels and own the performance of all relevant KPIs (LTV, CAC, contribution margin, channel CPAs, retention cohorts, customer churn feedback, return rates, etc.)
• Manage and coordinate all marketing communication efforts through all digital channels including but not limited to email and mobile platforms. Ensure sales and margin goals are met.
• Report and analyze channel and campaign performance real-time, daily, weekly and monthly basis; develop insights and make recommendations for action and opportunities.
• Champion best practices regarding the measurement of ad effectiveness, especially as it relates to marketing effectiveness and multi-channel campaign optimization.
• Build a scalable marketing budget and plan for smart growth while expanding channel mix, and improving key customer KPI’s and overall profitability
• Manage retail marketing efforts including events, collaborations and trade shows.

You’ll Need

• Experience must include analytics-based decision-making where success is measured in terms of customer growth, acquisition costs and lifetime value. Data should be one of your best friends right along with experience and curiosity.
• 10+years of senior strategic ecommerce experience with a strong focus on retail or a related industry.
• Understanding of the interplay between online/social and traditional channels.
• Experience building and leading multi-faceted teams comprised of creatives, performance and brand marketers, analytics and engineers.
• Direct Response and branded campaign experience, and have driven meaningful results in both Direct mail, affiliate, display and offline channel experience a plus.

You Are

• An exceptional communicator, leader and collaborator. You’re effective at influencing cross-functional teams and can articulate your thoughts to everyone from individual contributors to top execs.
• A talented juggler. You successfully manage competing priorities, and you make it look easy.
• Strong attention to detail and strong organizational skills.
• Adaptable and ambitious. You enthusiastically take on other assignments when needed to support your team.
• Self-directed and results oriented. You love to exceed goals and take on new projects
• Results-oriented self-starter with a track record of excellent results in a fast-growth environment.
• Experienced, Data-driven with a consumer-first focus. You have a strong track record of using analytics to provide strategic recommendations and drive growth for direct-to-consumer subscription product/services.

You’ll Be

• Creative / innovative thinker; organized /detail-oriented; team player/ solution-oriented approach.
• Keen understanding of leading-edge ecommerce segmentation methodologies and their respective role in marketing communications.
• Skilled at promoting collaboration and driving problem resolution across all levels of a business including the c-suite
• Must be able to substantiate a clear understanding of consumer and media trends, and the development of market strategies and campaign outcomes resulting in significant growth of customer/revenue base within a competitive environment.
• Proven ability to successfully articulate and address complex business issues and opportunities.
• Skilled manager of people and organizational leadership.
• Strong analytical skills, proven ability to consume and understand data, work with decision analysts to get to clear results and analysis.
• Forward thinking, marketing/business development-focused individual. Leads ecommerce revenue generating solutions.
• Exceptional skill in verbal and written communications; must also be an excellent listener with a strong desire to continue learning.

Compensation & Perks Of Working At Beyond Yoga

• And of course, an awesome clothing allowance
• Paid Time Off + Annual Holiday PTO (position dependent)
• Benefits including Health, Dental, Life Insurance, etc.
• 401(k) with company matching

The expected starting salary range for this role is $178,100 to $296,800. We may ultimately pay more or less than the posted range based on the location of the role. The amount a particular employee will earn within the salary range will be based on several factors including, but not limited to, relevant education, qualifications, experience, skills, performance and business needs.
Levi Strauss & Co. (LS&Co.) offers a total rewards package that includes competitive pay, incentive plans, and a wide array of benefits designed to help you and your family stay healthy, meet your financial goals, and balance the demands of your work and personal life. Available benefits vary depending upon the specifics of the role; details relating to a specific role will be made available upon request.
Note: No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, benefits or other form of compensation and benefits that are allocable to a particular employee remains in the Company's sole discretion unless and until paid and may be modified at the Company's sole discretion, consistent with the law.
EOE M/F/Disability/Vets
LOCATION
USA, Culver City, Beyond Yoga HQ
FULL TIME/PART TIME
Full time
Current LS&Co Employees, apply via your Workday account.