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Associate Manager, Analytics And Insights For Beverage Creations
Company | Danone |
Address | White Plains, NY, United States |
Employment type | FULL_TIME |
Salary | |
Category | Food and Beverage Services,Food and Beverage Manufacturing,Manufacturing |
Expires | 2023-05-21 |
Posted at | 1 year ago |
About The Job
- STRATEGY –
- PLAN –
- DO -
- REVIEW
- B.S./B.A. (required) Marketing, Business or related field
- 2+ years of experience in consumer insights, analytics, category management, RGM or related fields. Consumer packaged goods experience preferred.
- M.S./MBA (preferred) in Marketing, Business or related field
- Be the voice of consumer/shopper generating fact-based insights and injecting them across all aspects of the business, including but not limited to brand strategy, communication strategy, creative development, innovation, product and packaging, in market execution and assessment
- Hands-on experience with Nielsen/IRI or other EPOS/Retail Sales data source; Kantar/GFK or other household panel source; Loyalty Card Data; Shopper mission/behavior studies; K-means/multiple regressions & clustering; Market Mix Modeling or other econometrics; Gartner; IPSOS; BASES or other consumer focus groups/predictive studies; trade landscape and outlet segmentation.
- Actively participate and provide thought leadership not just research and related issues
- Develop and execute research plans with some autonomy grounded in understanding of the business challenges and opportunities
- Influence brand teams and the cross-functional team members by actively and persuasively representing the consumer and marketplace dynamics to inform business strategies and tactics
- Integrate and triangulate data and insight from multiple sources (primary, secondary and syndicated) to drive holistic business recommendations and strategy development
- Collaborate with other functional leads to ensure consumer understanding and insight is integrated with the needs of all constituencies (e.g. R&D, Creative, Sales, Promotions, Legal, Advertising and Media Agencies, etc.
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