Associate Director, Insights & Analytics

MOST CREATIVE MEDIA AGENCY NETWORK | 11 TIMES IN A ROW BY THE GUNN REPORT

ADWEEK’S GLOBAL MEDIA AGENCY OF THE YEAR 2019 & 2020

OMD USA is a proud part of the global OMD network. In the US, we have 2,250+ people across 9 offices, dedicated to delivering insights that unlock demand potential, ideas that ignite consumer desire and results that accelerate business growth for our clients. We are a dynamic, creative and influential agency network that collectively combines to make OMD the most awarded agency network in the world.

As anAssociate Directoron OMD’s Marketing Science team, you will not only work closely with the Directors to manage resources, implement process improvements and provide mentorship to a team of analyst, but also work with the account team consisting of media planners and strategists to shape the strategic direction of your client’s marketing strategy through data-driven insights.

• Anticipating client’s needs and proactively developing solutions to address them
• Identifying opportunities to continuously improve processes
• Ensuring that analytics efforts lead to clear, compelling and actionable insights; insightful narratives are constructed through sophisticated analytics techniques
• Establishing self as a thought leader around analytics, research and ad-technology concepts/methods/tools
• Provide high-level oversight of during client presentations
• Leading, mentoring and training analysts
• Generating and communicating clear, compelling and actionable insights; constructing insightful narratives through sophisticated analytic techniques
• Participating in the measurement plan development and execution
• Providing thought leadership of ad-tech and measurement technologies
• Recommending and implementing research that will aid in the consumer insight gathering and strategic process
• Presenting reports, POV's, and other materials to clients on a regular basis over the phone and in person
• Manage engagement between Marketing Science and internal/external teams
• Ensuring timely follow through on all scheduled and ad hoc deliverables

Education & Experience

• Ability to identify issues related to quality of work and/or workload and re-allocate resources to address these issues
• Delegating and managing projects, creating learning agendas, and opportunities for junior staff
• Leading, mentoring, and training analysts
• Comprehensive knowledge of ad technologies and research techniques (how they work and how to troubleshoot)
• 6+ years of experience in a quantitative data driven field
• A passion for digital marketing, research, and analytics
• Ability to move beyond descriptive analytics and employ more sophisticated techniques (predictive & prescriptive analytics)
• Demonstrated knowledge of paid media strategy and media analytics
• Ability to set individual goals for analysts and measuring individual success/performance
• Ability to manage and prioritize a number of concurrent tasks
• Ability to work well with others and work in cross functional teams
• Excellent communication and presentation skills
• Bachelor’s degree in Statistics, Mathematics, Economics, Engineering, Information Management, Social Sciences or Business/Marketing related fields (advanced degree - MBA/MS - is preferred)
• Ability to clearly explain complex technical ideas to multiple audiences both verbally and in writing

Desired Technical Skills

• Experience/familiarity with syndicated research sources/tools (Gfk, MRI, Simmons, Scarborough, IMS, Nielsen, comScore)
• Proficiency with Microsoft Excel and PowerPoint
• Experience/familiarity in SAS, SPSS, R or other advanced analytics software packages
• Familiarity with web technologies including HTML and JavaScript
• Experience/familiarity in ad-serving and web analytics tools (DCM/DV360, Sizmek, Twitter, SnapChat, Omniture, etc.)
• Experience/familiarity with concepts of database design and SQL
• Proficiency with Project Management Tools (Trello, Asana, etc.)
• Experience/familiarity with digital ad effectiveness research

OMD is An Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status, age or any other federally protected class.