Director Of Insights And Analytics

DCP: Director of Insights and Analytics

Dick Clark Productions (DCP), the world's largest producer and proprietor of televised live event entertainment programming, is hiring a Director of Insights and Analytics to develop, analyze, and provide insights on audience, ratings, and other metric research, to all DCP departments and third-party partners. The Director will utilize the research to propose strategies with respect to creation, production, and distribution of programming and content. This is a new role within Dick Clark Productions and will be tasked with shaping/creating the function while being able to be hands-on with the data (i.e. pull, analyze, communicate and deliver insights). This position will report to the SVP of Marketing.

Responsibilities include but are not limited to:

• Provide insights on overall media trends and impact on our programming and genres
• Leverage ratings, analytics, research and viewership data to create impactful analyses.
• Provide and lead assessments of social media and other internet-based engagements through quantitative analyses that provide insight into campaign or initiative effectiveness
• Utilize syndicated research tools to develop viewer profiles so key stakeholders have a deeper understanding of viewers of our programs and genres
• Build out the process for qualitative research along with managing the reporting and communication of the research to the organization
• Utilize data to effectively analyze all aspects of linear and non-linear television and digital viewing, including hours, sessions and unique viewers
• Analyze data to create insightful presentations and well-crafted recommendations to help inform strategic decision-making for all DCP departments, as well as external clients
• Utilize program & audience ratings data (Nielsen, streaming platforms, social tools) to showcase brand strength and help deliver insights to optimize the creation, production, and distribution of programming
• Stay current with and assess industry and social media trends, tools, platforms, innovations, and best practices
• Become a key data subject matter expert across all aspects of the business within Dick Clark Productions.
• Responsible for data collecting through the resources available to build out reporting and analysis needed for the business
• Respond to ad hoc and short turn around requests for data and metrics from across the organization and proactively disseminate insights

Ideal qualifications:

• Proficiency with Nielsen data systems, including NPower is required and proficiency with social listening/analytical platforms (e.g. Talkwalker, ListenFirst, Netbase)
• High level proficiency with the Microsoft Office Suite of products, including Excel, Word and PowerPoint is required
• Demonstrated ability to prioritize and work on a variety of different projects in a fast-paced environment
• Minimum of 7 years’ experience in media research; cable and/or broadcast network research and/or digital measurement is a plus
• Leadership skills and experience working dynamically across multiple levels of an organization
• Demonstrated ability to work under pressure without sacrificing accuracy
• Comfortable with presenting analysis and explaining methodology

Typical wage range: $115k - $140k + bonus. Factors that could be used to determine your actual salary may include your specific skills, years of experience and comparison to current employees already in this role. The typical candidate is hired below midpoint of the range. The total compensation package for this position will also include other elements, a full range of medical, financial, and/or other benefits including 401(k) eligibility and paid time off benefits.

If you have more or less experience than specified on this job posting, please apply and list your salary expectations.

If hired, employee will be in an “at-will position” and the Company reserves the right to modify base salary (as well as any other discretionary payment or compensation program) at any time, including for reasons related to individual performance, Company or individual department/team performance, and market factors).

About DCP:

Dick Clark Productions is the world's largest producer and proprietor of televised live event entertainment programming with the "Academy of Country Music Awards," "American Music Awards," "Billboard Music Awards," "Golden Globe Awards," "Dick Clark's New Year's Rockin' Eve with Ryan Seacrest," “So You Think You Can Dance,” and the “Streamy Awards.” Dick Clark Productions owns one of the world's most extensive and unique entertainment archive libraries with more than 60 years of award-winning shows, historic programs, specials, performances and legendary programming. For more information please visit .

About PMC:

Penske Media Corporation (PMC) is a leading global media and information services company whose award-winning content attracts a passionate audience. Since 2004, PMC has been a pioneer in digital media and a platform innovator, reaching viewers on all screens across its ever-growing constellation of iconic brands, which includes Variety, Rolling Stone, The Hollywood Reporter, Billboard, Dick Clark Productions, WWD, SHE Media, Robb Report, Deadline, Sportico, BGR, ARTnews, Fairchild Media, Vibe, IndieWire, Dirt, Artforum, Gold Derby, Spy.com and Luminate, the premier data and analytics company. PMC’s journalists and content creators deliver daily the most comprehensive news and information in their industries and areas of coverage, unequaled in ambition, depth, and courage. In addition, PMC owns several vital cultural events such as SXSW, LA3C, Life is Beautiful, Latin Music Week and ATX Television Festival. Headquartered in New York and Los Angeles with additional offices in 14 countries worldwide, PMC believes companies should not only be profitable but also forces for good .

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