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Assistant Manager, North America Brand Commercialization – Disney
Company | Disney Parks, Experiences and Products |
Address | Celebration, FL, United States |
Employment type | FULL_TIME |
Salary | |
Category | Entertainment Providers |
Expires | 2023-06-23 |
Posted at | 1 year ago |
The Assistant Manager, North America Brand Commercialization plays a key role in the development and execution of North America strategies & franchise initiatives, with the goal of driving licensing business & consumer engagement. The Brand Commercialization team collaborates with partners across Disney Licensing and Retail to drive retail sales across North America with a focus on Disney Franchises.
- Help track team budget, manage request submissions & drive quarterly reconciliation
- Drive campaign summary reports, including the collection of consumer feedback, business insights, and key takeaways to inform future strategies
- Support PR needs via campaign ideation, asset support, press release clearances, and fact checking
- Assist in the development of commercialization strategies, via campaign ideation & development for retail and licensing partners
- Lead retail and social marketing & advertising approvals
- Assist in development and implementation North America strategic plans to drive business results, including merchandise, retail, & creative strategies.
- Develop & maintain brand franchise tools, including pitch decks, sell sheets, content calendars, sizzles, customizing where appropriate
- Support brand franchise activations including social media, influencer marketing, email & digital advertising
- Exceptional organizational & project management skills, with keen attention to detail
- Outstanding communication and collaboration skills
- Proficient in Keynote, Microsoft Outlook, Box & Google Docs
- Adept at engaging & collaborating with colleagues at all levels to develop & maintain solid relationships
- Resourceful, innovative and responsive to change
- Passion for Disney
- Thrives in a team environment
- Self-starter and highly motivated
- Ability to prioritize & manage to multiple deadlines
- 3+ years prior brand management, franchise and/or marketing experience
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