Assistant Manager, Global Marketing - Le Labo Fragrances

Le Labo fragrances was born in Grasse (France), raised in New York (USA) and offers artisanal genderless scented creations (fine perfumery, home fragrance as well as formulas for body, hair, and face). Le Labo stands for "the lab" in French: Each of our boutique’s function like an open laboratory designed as an entertainment park for the senses where people can take the time to smell and touch raw ingredients in order to awaken their olfactory system and trigger emotions. We freshly hand-blend our fragrances on site, to the order and each label is personalized with the date and place of the formulation as well as a message chosen by our client. Creating soulful Beauty with Care through our craft of slow perfumery is the heartbeat of our company. We work with a community of craftspeople who shape our world: the flower harvesters, the local family farms, the candle hand-pourers, the reclaimed wood artisans, the lab technicians etc.

Joining Le Labo means joining a scented Revolution initiated more than 17 years ago as the antidote to mainstream fragrances and conventional marketing approaches. Being able to nurture our "small" roots and artisanal ethos while scaling our actions to become "big" and reach more people is our current balancing act for which we need support. Check out our manifesto online if you are intrigued, and please only engage if you truly connect with it.

OVERVIEW OF PRIMARY RESPONSIBILITIES:

GENERAL MARKETING

• Manage the global marketing calendar New Product Launch (NPL) calendar including maintaining, updating, and tracking key milestones across teams, including Creative, Product Development, Product Marketing, PR, Social, Education Communications, etc. Maintain a 360 view of our marketing approach.

• Manage assets and develop go to market decks and communications for key launches and initiatives to markets; Ensure all assets and training materials are cascaded to markets in a timely manner. Education is tracking on time for training guides.

• Work with agency to manage product description translations for multiple languages.

• Manage and facilitate meetings with partner teams, executing on relevant items.

• Drive and support various brand marketing / consumer engagement initiatives, including Le Journal, internal and external gifting programs, and piloting new capabilities and programs.

• Manage assets and develop go to market decks and communications for key launches and initiatives to markets.

• Review and analyze product launch / marketing initiative feedback; conduct periodic competitive analysis.

TRADE / CONSUMER MARKETING

• Help to drive trade marketing initiatives across markets, working closely with local and regional markets teams to brainstorm appropriate, alternative solutions to engage clients in a meaningful way. Ensure Brand retains core equity and cult positioning.

• Educate markets on what types of retail initiatives / activities are aligned with brand and manage incoming proposals.

• Serve as liaison between markets and Creative team, helping to focus market initiatives and work with Creative to prioritize.

OTHER

• Support roll-out of relevant data analytics tools and platforms.

• Liaise with Legal team to track progress on potential trademark, plagiarism, counterfeit issues for the brand.

Qualifications

CHAMPION AND STEWARD Le Labo VALUES

• Commit to broader responsibility & accountability for sustainability, diversity & inclusion while staying true to the Le Labo mission.

• Demonstrate kindness and respect, empathy, inclusion, and humility, and ensure these are at the core of all interactions.

• Embody the values of the manifesto through our actions, and drive accountability for contributing to the growing internal culture of Le Labo.

• Create value and positive impact across all elements of our Brand, operations, teams, partners, and the broader world.

• Exude passion for Le Labo and deeply appreciate, understand the Brand DNA.

QUALIFICATIONS & SKILLS

• College degree required.

• 3+ years of experience, ideally in marketing or strategy.

• Familiarity with branding/beauty/fashion/entertainment a must.

• Exude passion for Le Labo and deeply appreciate and understand the Brand DNA and voice.

• Be a motivated self-starter, with the ability to work both independently as well as collaboratively with a team-player mindset.

• Ability to work with cross-functional teams.

• Excellent project management skills with the ability to multi-task.

• Strong written and verbal communication skills, ability to capture the unique tone of voice and visual cues / codes of the Brand.

• Highly developed PowerPoint and Excel skills, with an eye for formatting and presenting information in a digestible way.

• Proficiency in analyzing and synthesizing quantitative data.

• Highly organized.

• Strong time management skills.

• Impeccable attention to detail.

• Entrepreneurial, “roll up your sleeves” attitude.

The anticipated base salary range for this position is $69,000 to $104,000. Exact salary depends on several factors such as experience, skills, education, and budget. Salary range may vary based on geographic location. In addition to base salary, this position is eligible for participation in a highly competitive bonus program with possibility for overachievement based on performance and company results.

In addition, The Estée Lauder Companies offers a variety of benefits to eligible employees, including health insurance coverage, wellness and family support programs, life and disability insurance, retirement savings plans, paid leave programs, education-related programs, paid holidays and vacation time, and many others. Many of these benefits are subsidized or fully paid for by the company.

Job: Marketing
Primary Location: US-NY-Brooklyn
Job Type: Standard
Schedule: Full-time
Shift: 1st (Day) Shift
Job Number: 235608
We are an equal opportunity employer. Minorities, women, veterans, and individuals with disabilities are encouraged to apply. It is Company's policy not to discriminate against any employee or applicant for employment on the basis of race, color, creed, religion, national origin, ancestry, citizenship status, age, sex or gender (including pregnancy, childbirth and related medical conditions), gender identity or gender expression (including transgender status), sexual orientation, marital status, military service and veteran status, physical or mental disability, protected medical condition as defined by applicable state or local law, genetic information, or any other characteristic protected by applicable federal, state, or local laws and ordinances. The Company will endeavor to provide a reasonable accommodation consistent with the law to otherwise qualified employees and prospective employees with a disability and to employees and prospective employees with needs related to their religious observance or practices. Should you wish to apply for this position or any other position with the Company and you believe you require assistance to complete an application or participate in an interview, please contact [email protected].